Lifecycle Marketing Manager

The team

As a Lifecycle Marketing Manager you will support one of SoFis largest business verticals helping to optimize existing programs and develop new ones to nurture users through the process of funding a Personal Loan. We are looking for a skilled marketing professional who can develop and execute lifecycle marketing plans and work cross-functionally across Marketing Product and other business leads to deliver against shared business OKRs. Your goal will be to deliver meaningful business outcomes through data-driven insights and relevant personalized communications and experiences.

What youll do:

• Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members.
• Collaborate with cross-functional teams including Marketing Product Data Science and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals.
• Plan and launch personalized multi-channel campaigns (email push in-app SMS) to guide members through early stages of their SoFi Personal Loan journey.
• Contribute to and manage an experimentation roadmap for performance optimization analyzing campaign performance and optimizing based on key performance indicators (KPIs).
• Drive campaign automation and personalization leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel campaign and program performance sharing insights with Marketing and Business Leadership.
• Collaborate with Data Science partners to develop reporting frameworks track marketing performance metrics and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
• Direct campaign priorities with the Lifecycle Marketing Operations team.

What youll need:

• Bachelors Degree ideally in Business Finance Marketing or a technical field (or equivalent experience)
• 3 years of direct-to-consumer lifecycle management experience including email in-app push and SMS.
• CMS experience (ideally Braze)
• An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities.
• A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users.
• Strong analytical chops with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps.
• Comfort running at a fast pace and pivoting with changing business needs
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Nice to have:

• MBA or other advanced degrees
• Previous tech or fintech industry experience
• Experience with Tableau Amplitude and AI-led experimentation & optimization

Required Experience:

Manager