Channel Marketing Lead

What does a cell phone in your pocket a spaceship and an electric vehicle have in common

Ellsworth Adhesives specs materials in each of those products!

Ellsworth Corporation a global industryâleading distributor of specialty chemicals and equipment and an adhesive manufacturer currently has a Product Lifecycle & Channel Lead opportunity available. This role reports into Glue Dots International an Ellsworth Corporation company. This is an onâsite position located at our facility in Germantown WI.

Are you passionate about helping to bring consumer products to market from concept to launch across retail wholesale and eâcommerce channels Want to continue to grow your career This is an exciting time to be a part of Ellsworthcome join our team!

Ellsworth Corporation is a familyârun company that has experienced continuous growth for over 50 years. We are an industryâleading global distributor manufacturer and packager of adhesives used by cell phone medical device space/aerospace and electric vehicle industries. Click here to see our stateâofâtheâart facility and distribution center learn more about our business discover the industries we serve and explore our consumer and manufacturing divisions.

You will oversee the full product lifecycle for consumer product linesfrom concept and ideation through launch growth maturity product line reviews and phaseâoutwhile supporting retail channel management eâcommerce channel support and retail/wholesale distribution strategies. This role collaborates closely with internal teams and external partners to ensure strong sales performance pricing & profitability optimization and successful execution across channels including Walmart Hobby Lobby Michaels and other retail and distribution partners.

Responsibilities

• Support comprehensive product lifecycle management including ideation development item setup launch growth lifecycle optimization and product retirement
• Assist in the design and execution of retail wholesale and eâcommerce channel strategies to maximize market reach and profitability
• Provide retail channel management and retail distribution support including coordination with key retailers such as Walmart Hobby Lobby and Michaels
• Participate in partner onboarding enablement and catalog management to ensure accurate product data and strong channel engagement
• Conduct sales performance analysis market trend analysis and channel data analytics to inform lifecycle decisions and channel strategy optimization
• Support inventory forecasting and inventory support efforts to align demand planning with channel needs
• Assist with pricing and profitability optimization through competitive analysis and margin evaluation
• Support eâcommerce optimization initiatives ensuring accurate product listings effective promotions and consistent brand representation across digital channels

Qualifications

• 57 years of experience in product management product lifecycle management channel development or related roles
• Experience supporting retail wholesale and eâcommerce channels preferred
• Bachelors degree in Marketing Business Supply Chain or related field
• Certifications in Product Lifecycle Management (PLM) or Project Management (PMP) preferred
• Strong analytical skills with experience in sales analysis channel data analytics and market trend analysis
• Proven ability to manage crossâfunctional projects and collaborate with internal and external stakeholders
• Excellent communication and relationshipâbuilding skills
• Proficiency in MS Office Suite eâcommerce platforms and reporting/analytics tools
• Minimal travel required (occasional trade shows or partner meetings)

Perks & Benefits

As an industry leader we offer a competitive wage bonus plan and comprehensive benefits package including Health Prescription Dental Vision Life Disability Flexible Spending 401(k) Employee Assistance Program Paid Time Off holidays wellness programs social events and community involvement opportunities.

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