Performance Marketing Manager

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.

ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.

WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Performance Marketing Manager
UNIT/DIVISION: Private Partnerships (PSP) ShareTheMeal (Org Unit )
DUTY STATION: Remote
TYPE OF CONTRACT: Short-Term Regular Consultant CST I
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Emilie Drew Head of Marketing a.i.

ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the worlds largest humanitarian agency working to create a world with zero hunger.
As leading humanitarian organization saving lives and changing lives WFP delivers food assistance in emergencies and working with communities to improve nutrition and build resilience. WFP believes
that individual and collective wellbeing can only be achieved if all children women and men get the nutritious food they need to lead healthy dignified lives.
Each year WFP assists 86.7 million people in 83 countries. Every day some 5600 WFP-chartered trucks are on the road 92 planes are in the air and 20 ships are at sea. These numbers speak to WFPs
unparalleled reputation as an emergency responder one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities most
vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security local economies education employment and gender equality. While hunger and
malnutrition are the worlds largest solvable issues the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.
The Private Partnerships Division (PSP) is responsible for engaging the private sector (corporations individuals foundations) through high-impact partnerships in support of WFPs strategic priorities
and through individual giving to build and retain support from the public worldwide. PSP has embarked on an exceptionally ambitious new strategy 2020-2025 to raise an additional one billion
dollars for hungry or malnourished people and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters. Our strategy and ambition are based on need. WFP was reaching more
than 90 million people in 83 countries and we now know that we will be called on to reach many millions more because of the pandemic.
Joining PSP is an exciting opportunity for experienced professionals to co-develop and implement our new private partnerships and fundraising strategy.

PURPOSE OF THE ASSIGNMENT
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build
a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change. Around 20000 people work for the organization most of them in remote areas directly serving the hungry poor.
To reach a world with zero hunger WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFPs fundraising and awareness-raising app. Free to download the
award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 9.3 million users worldwide who have shared more than 160 million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving and
ShareTheMeal is a key driver for this strategy going forward. The team located in Berlin and remotely is focused on increasing the funds raised to help get to zero hunger by further developing the app to
include new and innovative features increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown there is a significant
opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.

ACCOUNTABILITIES / RESPONSIBILITIES
The Consultant reporting to the Head of Growth Marketing of ShareTheMeal is expected to:
Develop a strategy and plan campaigns on Facebook.
Develop and maintain a pipeline of fundraising campaigns across Facebook Web & App .Build and optimize campaigns & monitor performance.
Build/launch campaigns on Google Facebook and other channels where necessary
Build new segmentation strategies explore new targeting approaches and paid media platforms.
Monitor financial performance of campaigns and perform thorough data analysis to identify and address areas of optimization.
Optimize and improve campaign performance (creatives audiences placements)
Manage and move budgets across campaigns and audiences to maximize financial returns.
Develop a pipeline of priority tests and execute them collaborating with data/insights team to draw reliable conclusions and reportable insights.
Contribute insightful commentary and analysis to the Supporter Experience Team reports and presentations.
Optimize CRO
Improve the conversion rate optimization (CRO) by refining the landing pages on the Facebook
Ads
Leverage competitor analysis strategies
Production & Management of Creatives
Rely on previous data and insights to develop and own highly effective fundraising appeals for digital channels i.e. copywriting fact-checking scriptwriting briefing designers/video producers).
Coordinate the fundraising creative used on paid platforms through internal clearance processes and address/manage any creative feedback.
Lead on campaigns developed externally with the creative agency including briefing and project management.

Other
Stay abreast of sector trends in major donor fundraising supporter experience and engagement and bring relevant learnings to the team.
Work with our existing global systems policies and processes to deliver the objectives of this role in a compliant collaborative and efficient way.

DELIVERABLES AT THE END OF THE CONTRACT
Key campaigns are prepared and executed in a timely manner and to high quality standards.
Impact of the campaigns is measured and documented; the reports are handed over to the Head of
Marketing
A portfolio of highly efficient retention campaigns (primarily Facebook) that successfully maximize
funds from existing supporters globally in line with agreed fundraising targets.

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education :Bachelors degree masters degree is preferred.
Experience 3-5 years of relevant national or international experience in Marketing Brand management or Communications work experience with non-profit brand management is a strong advantage.
Knowledge & Skills : Strong understanding of aesthetics in social media product web design and online marketing
Strong project management skills
Strong analytical abilities both quantitative and qualitative; ability to produce high quality written materials.
Mature judgment with strong interpersonal skills
Collaborative spirit able to consult with a wide range of people at all levels and across diverse cultures and to act with credibility and diplomacy.
Strong time management skills with an ability to plan anticipate requirements problems and obstacles and an ability to juggle competing priorities successfully and to work to tight deadlines.
Self-motivated and able to work with a high degree of autonomy.
Fully committed and motivated to achieve the aims of the World Food Programme
Language(s) High proficiency in written and spoken English required knowledge of other UN
languages is a plus

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruitment system. We do not accept CVs or spontaneous applications by email.

• If you experience challenges while submitting your online application please contact us at for technical support only.

• Please note that applications sent to this email address cannot be considered.

• We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).

• Once your profile is completed please apply and submit your application.

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.