Act as the Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for our client across 2 key markets in SEA. This role is digital-first social-led and storytelling-driven turning brands advanced technology into simple inspiring narratives that resonate with consumers. Lead digital strategy social storytelling and campaign execution while collaborating with OEMs retailers and agencies to deliver measurable impact in awareness consideration and conversion. Were looking for a hands-on marketer who can think strategically yet execute fast someone comfortable managing multiple agencies juggling timelines and turning creative ideas into measurable results.
What Youll Do
- Lead digital-first GTM strategies for product launches and brand campaigns.
- Shape social storytelling across platforms like TikTok Instagram YouTube and Facebook
- Partner with creators and agencies to produce content that translates technology into relatable human stories.
- Own influencer engagement and community growth across SEA.
- Track analytics and optimize campaigns for engagement reach and resonance.
- Localize regional strategies into culturally relevant consumer-facing campaigns.
- Integrate digital PR influencer and retail touchpoints into cohesive GTM rollouts.
- Align global brand messages with local execution that connects emotionally with audiences.
- Collaborate closely with media and creative agencies to ensure excellence in storytelling and execution.
- Partner with OEMs to co-develop social and content programs that highlight brands innovation.
- Support retail activations roadshows and in-store digital experiences with strong content amplification.
- Ensure storytelling remains consistent across online social and retail environments.
- Manage campaign timelines approvals and deployment across multiple SEA markets.
- Lead cross-functional coordination among internal teams and agency partners.
- Monitor KPIs campaign performance and optimize for cost efficiency and impact.
Who You Are
- Bachelors degree in Marketing Communications or related field.
- 710 years of experience in digital marketing social media or GTM roles.
- Background in digital or media agencies preferred or hybrid agencyclient experience.
- Strong skill in translating complex technology into relatable consumer storytelling.
- Proven success managing multi-market campaigns across Southeast Asia.
- Deep understanding of influencer marketing content strategy and platform engagement.
- Familiarity with technology lifestyle or youth-oriented brands is an advantage.
- Excellent communication and presentation skills; English required Bahasa Indonesia or other SEA language a plus.
- Open to a 1-year contract arrangement with the possibility of contract renewal or conversion to a permanent role subject to performance
Why Youll Love It
- Competitive Salary
- Opportunity for contract renewal or conversion based on performance
- Exposure to regional and international projects
- Be part of a professional and dynamic working environment
Required Experience:
Manager
Act as the Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for our client across 2 key markets in SEA. This role is digital-first social-led and storytelling-driven turning brands advanced technology into simple inspiring narratives that resonate with con...
Act as the Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for our client across 2 key markets in SEA. This role is digital-first social-led and storytelling-driven turning brands advanced technology into simple inspiring narratives that resonate with consumers. Lead digital strategy social storytelling and campaign execution while collaborating with OEMs retailers and agencies to deliver measurable impact in awareness consideration and conversion. Were looking for a hands-on marketer who can think strategically yet execute fast someone comfortable managing multiple agencies juggling timelines and turning creative ideas into measurable results.
What Youll Do
- Lead digital-first GTM strategies for product launches and brand campaigns.
- Shape social storytelling across platforms like TikTok Instagram YouTube and Facebook
- Partner with creators and agencies to produce content that translates technology into relatable human stories.
- Own influencer engagement and community growth across SEA.
- Track analytics and optimize campaigns for engagement reach and resonance.
- Localize regional strategies into culturally relevant consumer-facing campaigns.
- Integrate digital PR influencer and retail touchpoints into cohesive GTM rollouts.
- Align global brand messages with local execution that connects emotionally with audiences.
- Collaborate closely with media and creative agencies to ensure excellence in storytelling and execution.
- Partner with OEMs to co-develop social and content programs that highlight brands innovation.
- Support retail activations roadshows and in-store digital experiences with strong content amplification.
- Ensure storytelling remains consistent across online social and retail environments.
- Manage campaign timelines approvals and deployment across multiple SEA markets.
- Lead cross-functional coordination among internal teams and agency partners.
- Monitor KPIs campaign performance and optimize for cost efficiency and impact.
Who You Are
- Bachelors degree in Marketing Communications or related field.
- 710 years of experience in digital marketing social media or GTM roles.
- Background in digital or media agencies preferred or hybrid agencyclient experience.
- Strong skill in translating complex technology into relatable consumer storytelling.
- Proven success managing multi-market campaigns across Southeast Asia.
- Deep understanding of influencer marketing content strategy and platform engagement.
- Familiarity with technology lifestyle or youth-oriented brands is an advantage.
- Excellent communication and presentation skills; English required Bahasa Indonesia or other SEA language a plus.
- Open to a 1-year contract arrangement with the possibility of contract renewal or conversion to a permanent role subject to performance
Why Youll Love It
- Competitive Salary
- Opportunity for contract renewal or conversion based on performance
- Exposure to regional and international projects
- Be part of a professional and dynamic working environment
Required Experience:
Manager
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