Marketing Manager for Franchise Development
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Job Location:
Virginia Beach, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
- Wellness resources
Marketing Manager Franchise Development Buzz Franchise Brands
Buzz Franchise Brands is a fast-growing multi-brand franchise company headquartered in Virginia Beach VA. Our portfolio includes British Swim School Pool Scouts Home Clean Heroes and Wonderly Lights. We are looking for a creative driven and strategic Franchise Development Marketing Manager to elevate our brand stories strengthen our franchise development pipeline and attract high-quality prospective franchisees across all BFB brands.
This is a new role and a key addition to our team. The ideal candidate is someone who thrives in a collaborative environment is self-motivated in day-to-day execution and brings fresh ideas to the table - balancing both creativity and analytics to make a meaningful impact.
This is an in-person role reporting to the Chief Marketing Officer.
Key Responsibilities
- Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams designers and videographers to bring stories to life.
- Develop compelling content for social email blog/websites PR broker communications and sales collateral.
- Audit and refine franchise development email and nurture content within our CRM recommending improvements that drive engagement and pipeline progression.
- Develop and optimize content user experience and SEO alignment across franchise development websites in partnership with brand marketing team digital teams and external agencies.
- Create and maintain broker-focused materials and ensure accurate competitive representation on broker portals and at development events.
- Partner with brand marketing teams and PR agencies to pitch franchisee stories brand milestones and expansion news that support franchise recruitment.
- Work closely with brand marketing directors franchise development leaders and creative teams to align messaging and support shared strategic goals.
- Track content performance lead funnel metrics and competitive trends to inform ongoing enhancements to franchise development marketing.
- Report on campaign performance to key stakeholders across the organization.
Required Qualifications
- Bachelors Degree; Marketing Communications Business or related field.
- Minimum 4 years of marketing experience; B2B franchise multi-location or agency experience preferred.
- Strong writing and content development skills.
- Working knowledge of SEO paid media landing page optimization and digital lead generation best practices.
- Experience with CRM and email automation platforms.
- Ability to work on-site daily in Virginia Beach VA.
Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart entrepreneurial-minded people who love building something small into something great and we work hard to do that with each of our franchise brands.
Required Experience:
Manager
Key Skills
- Business Development
- Restaurant Experience
- Sales Experience
- Design Controls
- HIPAA
- Management Experience
- Computer Literacy
- Next Generation Sequencing
- Smartsheet
- Guest Services
- Kickboxing
- Supervising Experience
About Company
Buzz Franchise Brands is a multi-brand franchising company, focused on being the best provider of professional services to homes and businesses across the country. But if you ask us, there’s a lot more to our company than just that.
