Digital Marketing Specialist

Bogotá - Colombia

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Objective: To design and execute the companys digital strategy to boost brand awareness and qualified lead generation optimizing the companys presence across search engines and social channels.

Main Responsibilities:

Paid Media Management (SEM/Social Ads): Create monitor and optimize campaigns in Google Ads (Search and Shopping) and Meta Ads to drive traffic to the e-commerce platform.
SEO Strategy: Optimize website content and product descriptions to improve organic ranking for key industry terms (banners flags displays).
Email Marketing: Implement lead nurturing workflows and loyalty campaigns for existing customers.
Data Analysis: Monitor KPIs (ROI ROAS CPA) through Google Analytics 4 to adjust marketing tactics in real time.
Content Management: Coordinate the creation of visual and written material that highlights the quality and customization of Lush Banners products.

Profile Requirements:

Education: Degree in Marketing Communications Advertising or related fields.
Experience: 3 years in similar roles ideally in companies with an e-commerce model or physical product sales.
Technical Skills: Google Ads certification deep knowledge of Meta Business Suite proficiency in SEO tools (Semrush/Ahrefs) and basic design tools (Canva or Adobe Suite).
Core Competencies: Analytical thinking results-oriented creativity and excellent project organization skills.

Job Objective: To design and execute the companys digital strategy to boost brand awareness and qualified lead generation optimizing the companys presence across search engines and social channels. Main Responsibilities: Paid Media Management (SEM/Social Ads): Create monitor and optimize campaigns i...