Senior Marketing Manager

Company Description

Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. With a belief that consumers can have it all we are an uncompromising energy company that makes coming clean a no brainer. Our award-winning technology platform empowers homeowners businesses and entrepreneurs to adopt renewable energy through simple scalable and innovative solutions. Operating at the intersection of B2B and D2C we offer software financial products and services that drive real environmental impactwithout compromising value. We deliver end-to-end solutions for whole home electrification that put clean energy within reach for all.

Our employees are our most valuable resource. We foster a promote-from-within culture that prioritizes talent development career growth and purpose-driven work. Palmetto offers a comprehensive benefits packageincluding unlimited PTO medical dental and vision coverage paid parental leave retirement plans and moreso you can have it all both personally and professionally. Palmetto prioritizes people planet and profitbacked by a culture that values collaboration impact and balance. Join us in building a brighter cleaner world.

Department Description

Location

This position will be based in Charlotte NC.

Reporting

This position will report into the SVP Communications and work day-to-day with Business Unit General Managers (GMs) Revenue and Data teams.

Summary of Role

Palmetto is building the category-defining consumer energy platform and were looking for a Senior Marketing Manager to accelerate adoption of our fastest-growing business units with an initial focus on HVAC / Comfort Plan while also serving as a product marketing partner to our General role sits at the intersection of growth strategy go-to-market execution and product storytelling. Youll own demand generation and performance for priority business units while helping translate product roadmaps into clear value propositions launch plans and sales-enablement that help each GM hit their is a high-impact role for someone who wants to build test learn and scale not just run campaigns.

Strategic & Tactical

Drive Business Unit Growth (Primary Focus)

• Own growth strategy and execution for HVAC / Comfort Plan from awareness through conversion and retention
• Develop and run channel-specific growth programs (paid owned partnerships lifecycle affiliate field etc.)
• Partner with Data & Analytics to define success metrics dashboards CAC/LTV models and test-and-learn roadmaps
• Continuously identify growth bottlenecks and opportunities across the funnel and fix them
• Build repeatable playbooks that can scale across additional product lines (storage backup future energy services)

Act as Product Marketing Partner to GMs

• Serve as the embedded marketing partner for Business Unit GMs
• Translate product features into clear customer value propositions messaging and positioning
• Support product launches with GTM plans briefs and cross-functional coordination
• Help GMs articulate their narrative for internal alignment sales enablement and external storytelling
• Bring customer insights and market signals back into product and pricing decisions

Enable Sales & Revenue Teams

• Develop messaging decks one-pagers and tools that help sales teams clearly explain value and close faster
• Collaborate with RevOps and Sales leaders to align incentives offers and messaging
• Identify opportunities to improve attach rates expansion and cross-sell across Palmettos platform

Build the Growth Engine

• Manage agency and vendor partners as needed
• Bring structure prioritization and clarity to fast-moving growth initiatives
• Help define what great looks like for growth marketing at Palmetto as we scale.

Qualifications

• 5-8 years in growth marketing product marketing or GTM roles
• Proven experience driving growth for B2C or B2B2C products ideally in subscription marketplace fintech proptech or climate/energy
• Hands-on experience owning metrics not just strategy: building plans writing briefsworking closely with creative and analyzing performance
• Experience partnering closely with product leaders or GMs
• Strong growth instincts with a data-driven experimental mindset
• Comfortable moving between strategy and execution
• Able to influence without authority and thrive in cross-functional environments
• Clear compelling communicator- written and verbal
• Excited by complexity ambiguity and building something new
• Experience in HVAC home services energy or consumer finance preferred
• Familiarity with lifecycle marketing subscriptions or leasing models preferred
• Experience supporting multi-product portfolios or marketplaces preferred

Employment is contingent upon the successful completion of a background check.

Equal Employment Opportunity

Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications merit and business need. We do not discriminate based upon race religion color national origin gender sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or any other status protected under federal state or local law.

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Manager