Social Monetization Lead, Creator Ad Partnerships

Amazons Creator Ad Partnerships (CAP) team is hiring a senior GTM operator who will build and run the monetization engine for our creators across social platforms - with a primary focus on Meta and TikTok. Youll blend GM-level ownership with hands-on execution: working cross-functionally to shape formats audit workflows troubleshoot delivery and partner with creators and platforms to drive revenue day-to-day.

Key job responsibilities
Social Platform Monetization Strategy
- Build a monetization roadmap for Meta and TikTok grounded in each platforms creative norms ad products algorithms buying behaviors and monetization levers.
- Define native creative formats packages and sales motions that unlock incremental revenue for creators.
- Craft our external social narrative: how we position social as a growth engine and why our formats work uniquely well on Meta/TikTok.

Creator Revenue Growth & Performance

- Own revenue CPM and margin performance across all social surfaces.
- Diagnose performance issues including algorithm shifts inventory gaps creative problems delivery bottlenecks and turn them into actionable fixes.
- Track how top creators and publishers monetize across organic paid forecasting trends and identifying the next formats and surfaces we should bet on.

Platform Partnerships

- Serve as our primary counterpart to Meta and TikTok teams influencing product roadmaps securing early access negotiating preferred rates and escalating delivery issues.
- Build relationships with additional services (Prime Video YouTube Spotify etc.) to stay ahead of new creator monetization opportunities.

Ad Operations Media Buying Guidance

- Be the in-house expert on how social campaigns actually deliver including creative fit algorithm behavior impression buying boosting audience targeting and measurement.
- Build clear playbooks and best practices that improve delivery engagement and overall monetization efficiency.

Operational Audits & Workflow Scaling

- Audit the entire social monetization workflow end-to-end
- Build scalable processes with internal teams and creators that remove friction reduce turnaround times and enable higher throughput.

About the team
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium digital-first experiences through multi-platform advertising solutions collaborating with todays most influential voices across sports entertainment and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce Mind the Game with LeBron James and Steve Nash; entertainment-driven series Baby This is Keke Palmer We Playin Spades and Armchair Expert with Dax Shepard; and cultural storytellers The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.

- Bachelors degree or equivalent
- 5 years of product or program management product marketing business development or technology experience
- Experience in online or digital advertising
- Experience owning/driving roadmap strategy and definition
- Proven track record growing revenue for creators or publishers across Meta and TikTok with direct platform relationships preferred
- Experience across both organic and paid social (creative development boosting impression buying audience targeting)
- Expert knowledge of attribution social insights tools impression delivery mechanics and platform measurement systems.

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Experience with financial analysis and P&L ownership
- 8 years in social monetization creator economy digital media or platform GTM.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124500/year in our lowest geographic market up to $206000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.