Lead Conversion Manager

About HouseMax Funding

HouseMax Funding is a leading hard money lender focused on empowering real estate investors with fast flexible financing solutions. Headquartered in Austin Texas weve funded over $2 billion across thousands of loans making us one of the most trusted names in the industry. Our team combines deep expertise in real estate and lending with a passion for innovation and growth. Joining HouseMax means becoming part of a high-performing team that values transparency speed and customer success. If you thrive in a fast-paced environment and want to make a measurable impact wed love to hear from you.

Role Overview

As a Lead Conversion Manager you will play a critical role in maximizing the performance of our digital funnels and lead lifecyclefrom inbound engagement through closing and post-sale follow-up. Your mission is to analyze user and lead behavior identify friction points and implement strategies that accelerate conversion and revenue growth.

Key Responsibilities

Funnel Optimization & Analytics

• Analyze performance across all funnel stages (lead contact application approval funding repeat borrower).
• Study user and lead behavior using heatmaps session recordings analytics dashboards and funnel reports to uncover friction and drop-off points.
• Assess lead quality by source and channel; share actionable insights with leadership.
• Develop and maintain dashboards and reporting frameworks for continuous insights.
• Establish benchmarks for lead response time contact rate application completion approval rate and funding conversion.

Lead & Application Flow Optimization

• Optimize how leads are routed nurtured and re-engaged across marketing automation and CRM systems.
• Reduce time to application and ensure borrowers understand requirements for speed-to-close (docs credit pulls appraisals property details etc.).
• Partner with Sales/Loan Officer team to align CRO opportunities with borrower expectations and underwriting realities.

Revenue & Loan Performance Impact

• Improve metrics tied to revenue including lead-to-app rate app-to-approved rate approved-to-funded conversion cost per funded loan and repeat borrower rate.
• Identify borrower behavior trends (timeline sensitivity credit hesitations documentation friction confidence gaps) that impact closing probability.

Cross-Functional Collaboration

• Work closely with Marketing to improve messaging consistency across all borrower touchpoints.
• Collaborate with Sales Marketing and Operations teams to identify and resolve friction in handoffs communication gaps and site changes.
• Gather feedback from sales reps to inform campaign optimization and training.

Monitoring & Reporting

• Track conversion rates funnel drop-off test performance revenue per visitor and customer journey quality.
• Provide ongoing reporting and actionable recommendations to leadership.

What Success Looks Like

• Reduced drop-offs across the funnel especially during application and documentation stages.
• Faster borrower progression from lead application approval funding.
• Increased funded loan volume without increasing acquisition cost.
• Higher trust and engagement across borrower journeys.
• Improved borrower satisfaction fewer repeated requests clearer expectations.
• Growth in repeat borrower rate and long-term borrower value.

Qualifications

• 37 years experience in sales operations funnel optimization growth or performance marketing.
• Experience in financial services lending fintech or a similarly regulated environment preferred.
• Strong analytical skills able to turn data into insights and actionable strategies.
• Proficiency with CRO and analytics tools (e.g. Google Analytics Hotjar Heap Optimizely VWO HubSpot Webflow or similar).
• Experience in A/B testing frameworks statistical significance evaluation and experiment design.
• Comfortable working cross-functionally with marketing sales design and product teams.
• Excellent communication and presentation skills.
• Knowledge of borrower psychology digital UX and trust-building best practices.
• Proficient in CRM systems (e.g. Salesforce) and marketing automation platforms (HubSpot Marketo etc.).
• Skilled in building dashboards and interpreting funnel performance data.
• Action-oriented and comfortable in a fast-paced high-growth environment.

Why HouseMax Funding

• Join a mission-driven team transforming real estate investment financing.
• Work with talented professionals across Sales Marketing and Operations.
• Competitive salary and performance-based incentives.
• Comprehensive benefits package (medical dental vision) generous PTO.
• Office-based role in vibrant Austin TX

Qualifications
37 years experience in CRO funnel optimization growth or performance marketing.
Experience in financial services lending fintech or a similarly regulated environment preferred.
Strong analytical skills able to turn data into insights and actionable strategies.
Proficiency with CRO and analytics tools (e.g. Google Analytics Hotjar Heap Optimizely VWO HubSpot Webflow or similar).
Experience in A/B testing frameworks statistical significance evaluation and experiment design.
Comfortable working cross-functionally with marketing sales design and product teams.
Excellent communication and presentation skills.
Knowledge of borrower psychology digital UX and trust-building best practices.
Proficient in CRM systems (e.g. Salesforce) and marketing automation platforms (HubSpot Marketo etc.).
Skilled in building dashboards and interpreting funnel performance data.
Action-oriented and comfortable in a fast-paced high-growth environment.