Brand Lead
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Job Summary
Location: London (Hybrid min 3 days in Office)
Salary: (Based on Experience)
Reports to: Marketing Director
About the Role
Were looking for a Brand Lead to elevate brand at a pivotal moment in our growth. This role is for someone who wants to shape a brand people genuinely care about in a sector thats constantly evolving. Youll have the space to put your own stamp on an established well-known business and find new more engaging ways to tell our story and bring it to life.
This is a role with genuine influence across the entire business shaping how we show up externally but also in how our members experience love and advocate for us every day.
This role blends brand strategy storytelling experience design and community building. Youll shape how our brand is expressed across every stage of the member journey: awareness enquiry joining experience loyalty renewal advocacy. Youll ensure brand is felt consistently inside our spaces across our communications and throughout our culture.
This is a rare opportunity to build a brand from the inside out. Youll partner closely with Marketing Operations Sales and People teams to strengthen our community drive retention and turn members into advocates who proudly champion .
What youll be responsible for
Brand Strategy and Leadership
Create clarity and alignment across the business around what our brand stands for and ensure it is consistently expressed through behaviour experience and communication.
Build strong partnerships with internal teams and external creative partners to deliver work that inspires pride belonging and commercial impact.
Brand Experience Across the Full Lifecycle
Design and deliver a human-first brand experience across the full lifecycle ensuring a consistent brand experience across all stages: awareness enquiry onboarding day-to-day life in our spaces loyalty renewal advocacy departures.
Shape the in-space brand experience from environmental cues to rituals signage moments of delight and community touch points creating a sense of belonging that supports renewal decisions and reduces churn.
Partner with Operations and People teams to embed brand into onboarding service standards and daily routines.
Community Retention and Advocacy
Develop brand-led initiatives that deepen engagement strengthen relationships and encourage members to stay longer.
Build and manage advocacy programmes (e.g. ambassador networks referral engines member stories) that turn members into passionate champions of .
Elevate our Leaders and community ecosystem ensuring events content and experiences deliver value connection and shared purpose.
Champion the member voice: continuously capture interpret and act on insight to improve experiences and strengthen our emotional connection.
Creative Direction and Execution
Elevate the quality and consistency of our creative output across all channels ensuring everything we produce feels distinctly .
Lead integrated brand campaigns across digital out-of-home in-space partnerships and experiential channels that spark conversation and build brand affinity.
Guide and inspire designers copywriters photographers and creators to produce work that is bold meaningful and commercially effective.
Brand Measurement and Impact
Define and report on the health of the brand including awareness sentiment loyalty retention advocacy and community engagement.
Use insight and data to guide decision making measure the impact of brand initiatives and identify new opportunities for growth.
Ensure that brand drives measurable outcomes across awareness leads revenue retention and NPS.
Your Skills
Brand leadership: Proven ability to build brand strategy directly from company objectives and commercial priorities using insight storytelling and experience design to drive growth retention and competitive advantage.
Lifecycle mindset: Extensive experience shaping end-to-end customer journeys designing loyalty programmes and turning customers into long-term advocates autonomously and strategically.
Community and experience thinking: Youve been the driving force behind the creation of brand love through culture community and memorable interactions not just campaigns.
Creative drive: An imaginative thinker who generates fresh ideas and brings concepts to life with strong creative execution.
Commercial acumen: Ability to translate brand work into commercial outcomes through reporting data-driven decision making and business cases.
Multi-channel expertise: Experience planning and executing integrated brand campaigns that span online and offline channels from digital and content to in-space experiences and strategic partnerships.
Collaboration and communication: A natural collaborator who influences and unites teams around a shared brand vision.
Why youll love
Work happiness is our passion and this starts with our own team. We offer a supportive working environment plenty of training and development opportunities competitive salary monthly wellness package team joy budget quarterly socials and more so you can work happier.
At were committed to providing an inclusive environment for our team and our members as we believe that diversity breeds a more innovative creative and caring an equal opportunity employer. Everyone who applies to will be considered for employment without attention to race age ethnicity religion sexual orientation gender family or parental status or disability status. Ready to join the way Were excited to hear from you. Heres our Privacy Policy by applying for this job you accept how we will use your data.
Christmas Break Notice
We are on annual leave from 25 December to 5th of January.
If you do not get invited to an interview this side of Christmas it does not mean that you are rejected it just means we arent here to respond to you.
All interviews will be conducted in the New Year!
Location: London (Hybrid min 3 days in Office)
Salary: (Based on Experience)
Reports to: Marketing Director
About the Role
Were looking for a Brand Lead to elevate brand at a pivotal moment in our growth. This role is for someone who wants to shape a brand people genuinely care about in a sector thats constantly evolving. Youll have the space to put your own stamp on an established well-known business and find new more engaging ways to tell our story and bring it to life.
This is a role with genuine influence across the entire business shaping how we show up externally but also in how our members experience love and advocate for us every day.
This role blends brand strategy storytelling experience design and community building. Youll shape how our brand is expressed across every stage of the member journey: awareness enquiry joining experience loyalty renewal advocacy. Youll ensure brand is felt consistently inside our spaces across our communications and throughout our culture.
This is a rare opportunity to build a brand from the inside out. Youll partner closely with Marketing Operations Sales and People teams to strengthen our community drive retention and turn members into advocates who proudly champion .
What youll be responsible for
Brand Strategy and Leadership
Create clarity and alignment across the business around what our brand stands for and ensure it is consistently expressed through behaviour experience and communication.
Build strong partnerships with internal teams and external creative partners to deliver work that inspires pride belonging and commercial impact.
Brand Experience Across the Full Lifecycle
Design and deliver a human-first brand experience across the full lifecycle ensuring a consistent brand experience across all stages: awareness enquiry onboarding day-to-day life in our spaces loyalty renewal advocacy departures.
Shape the in-space brand experience from environmental cues to rituals signage moments of delight and community touch points creating a sense of belonging that supports renewal decisions and reduces churn.
Partner with Operations and People teams to embed brand into onboarding service standards and daily routines.
Community Retention and Advocacy
Develop brand-led initiatives that deepen engagement strengthen relationships and encourage members to stay longer.
Build and manage advocacy programmes (e.g. ambassador networks referral engines member stories) that turn members into passionate champions of .
Elevate our Leaders and community ecosystem ensuring events content and experiences deliver value connection and shared purpose.
Champion the member voice: continuously capture interpret and act on insight to improve experiences and strengthen our emotional connection.
Creative Direction and Execution
Elevate the quality and consistency of our creative output across all channels ensuring everything we produce feels distinctly .
Lead integrated brand campaigns across digital out-of-home in-space partnerships and experiential channels that spark conversation and build brand affinity.
Guide and inspire designers copywriters photographers and creators to produce work that is bold meaningful and commercially effective.
Brand Measurement and Impact
Define and report on the health of the brand including awareness sentiment loyalty retention advocacy and community engagement.
Use insight and data to guide decision making measure the impact of brand initiatives and identify new opportunities for growth.
Ensure that brand drives measurable outcomes across awareness leads revenue retention and NPS.
Your Skills
Brand leadership: Proven ability to build brand strategy directly from company objectives and commercial priorities using insight storytelling and experience design to drive growth retention and competitive advantage.
Lifecycle mindset: Extensive experience shaping end-to-end customer journeys designing loyalty programmes and turning customers into long-term advocates autonomously and strategically.
Community and experience thinking: Youve been the driving force behind the creation of brand love through culture community and memorable interactions not just campaigns.
Creative drive: An imaginative thinker who generates fresh ideas and brings concepts to life with strong creative execution.
Commercial acumen: Ability to translate brand work into commercial outcomes through reporting data-driven decision making and business cases.
Multi-channel expertise: Experience planning and executing integrated brand campaigns that span online and offline channels from digital and content to in-space experiences and strategic partnerships.
Collaboration and communication: A natural collaborator who influences and unites teams around a shared brand vision.
Why youll love
Work happiness is our passion and this starts with our own team. We offer a supportive working environment plenty of training and development opportunities competitive salary monthly wellness package team joy budget quarterly socials and more so you can work happier.
At were committed to providing an inclusive environment for our team and our members as we believe that diversity breeds a more innovative creative and caring an equal opportunity employer. Everyone who applies to will be considered for employment without attention to race age ethnicity religion sexual orientation gender family or parental status or disability status. Ready to join the way Were excited to hear from you. Heres our Privacy Policy by applying for this job you accept how we will use your data.
Christmas Break Notice
We are on annual leave from 25 December to 5th of January.
If you do not get invited to an interview this side of Christmas it does not mean that you are rejected it just means we arent here to respond to you.
All interviews will be conducted in the New Year!
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
We take the hard work out of working happy. Our spaces blend exceptional service vibrant communities and all-inclusive amenities giving our members everything they need to focus on what really matters.But its not just our members who love Work.Life. We want it to be the best career o ... View more
