Marketing Attribution Experimentation Analyst

The Vanguard Group

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profile Job Location:

Charlotte, VT - USA

profile Monthly Salary: Not Disclosed
Posted on: 5 hours ago
Vacancies: 1 Vacancy

Job Summary

Responsibilities:

  • Engages with internal partners to understand business strategy questions and goals. Brings structure to business requests translates requirements into an analytical project approach and leads complex projects through completion.
  • Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.
  • Acquires and compiles structured and unstructured data and verifies its quality accuracy and reasonableness.
  • Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
  • Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible actionable solutions for business partners to implement.
  • Develops owns and manages recurring analytic or reporting processes.
  • Actively develops the analytics community at Vanguard by mentoring coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.
  • Participates in special projects and performs other duties as assigned.

Qualifications:

  • Minimum of eight years of related work experience with five years in marketing experimentation causal inference or advanced analytics
  • Deep understanding of digital marketing ecosystems including channels platforms and measurement strategies
  • Proven experience designing and analyzing A/B tests holdout tests and other causal inference methods
  • Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks
  • Strong technical fluency in data analytics and statistical modeling; ability to collaborate effectively with data scientists and engineers
  • Exceptional communication and stakeholder management skills
  • Undergraduate degree or equivalent combination of training and experience

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.


Required Experience:

IC

Responsibilities:Engages with internal partners to understand business strategy questions and goals. Brings structure to business requests translates requirements into an analytical project approach and leads complex projects through completion.Delegates tasks and provides tactical and strategic gui...
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Key Skills

  • Loyalty Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • Attribution Modeling
  • Pivot tables
  • Salesforce Marketing Cloud
  • Data Visualization
  • Tableau
  • Customer Segmentation
  • Market Research
  • Analytics

About Company

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