Manager Marketing

Job Summary

This role leads a team to deliver DKSH own brands (OB) P&L in partnership with the regional OB marketing team reporting into the Singapore OB GM.

P&L Management

• Define and propose P&L shape for all brands within the OB portfolio annually. (NS GM A&P EBIT)
• Drive and deliver yearly business results in line with P&L targets.
• Monitor and evaluate effectiveness of campaigns trade promotions launches and revising plans as needed to ensure business delivery.
• Monitor & forecast spends in-line with budget

Commercial Strategy

• Define and align short to mid-term 4Ps strategy with stakeholders partners and sales team (internal and external) to achieve annual target and sustainable growth for the business
• Craft and implement channel & customer plans & tactics in-line with the 4Ps strategy
• Lead revenue growth management initiatives to achieve groups revenue and profit goals (SKU rationalization price pack architecture customers margins etc)

Marketing & Product Management

• Manage a cohesive portfolio strategy for OB SG by leading innovations/ renovations sku rationalization in partnership with cross-functional team and regional OB team.
• Lead category strategy for brands in which we are market leaders.
• Work with demand & supply planners to manage right amount of inventory
• Partner with regional team on product sourcing and cost management
• Lead brand management and ATL/BTL marketing executions for the country ensuring adherence to regional brand guidelines.
• Prepare product training materials and attend to product related enquiries and consumers complaints within the companys guidelines

Team & stakeholder Management

• Directly manages the OB assistant manager providing clear instructions to deliver against her KPI and coaching for his/her career development
• Indirectly manage supporting functions for OB such as admin sales finance SCM to achieve business goals.
• Interface with regional team and snr management for quarterly business reviews and annual planning for OB.
• Lead meetings with customers and suppliers to achieve OB agenda.

Requirements

• Min. 8 to 10 years of sales & marketing experience in FMCG ideally within foods category
• Ideal candidate should possess experience in FMCG brand marketing & trade marketing
• Strong analytical and problem-solving skills with an entrepreneurial spirit and love for developing brands from scratch.
• Experience and exposure to revenue growth management would be an advantage
• Strong bias for action results driven and team player with ambitions to lead a team of direct and indirect reports. Previous experience of people management would be an advantage.
• Competent in Microsoft Office applications and data analytical tools.

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