Senior Product Marketing Manager, Veeqo

Veeqo is Amazons free multi-channel shipping software used by 100000 ecommerce sellers to ship orders sync inventory and grow across marketplaces. We combine Amazon-level innovation with a fast-moving startup culture.

Were building tools that help sellers ship smarter list products faster and scale efficiently across all their sales channels. As part of Amazon we benefit from deep integrations access to Amazons sellers and carrier programs and a rapidly expanding feature set across shipping inventory reporting listings and more.

The Team

The Integrated Marketing team uses data seller insights and creative experimentation to raise awareness drive adoption and help sellers get value quickly. Were a collaborative group of PMMs lifecycle marketers designers and content specialists who ship fast and learn quickly. Youll partner closely with the wider Marketing team Product Sales Design and Amazon orgs to bring new features to market.

The Role

Were looking for a Senior Product Marketing Manager to own Veeqos end-to-end product marketing engine. From positioning and messaging to launch strategy to adoption to understanding what resonates with sellers and why.

In this role youll be the strategic bridge between Product and the market. Youll ensure every new Veeqo release (from advanced shipping tools to Listings to inventory automation) has a clear value proposition a defined audience and a compelling story that drives awareness activation and long-term usage.

Youll set the standard for product marketing excellence at Veeqo and raise the bar on delivery collaboration and seller impact.

Key job responsibilities
1. Product Launches & GTM Strategy
Own all major feature launches across Veeqo (shipping inventory listings reporting workflows and more).

Develop clear launch strategies narratives target segments and high-quality messaging frameworks.

Build cross-functional GTM plans with Product Sales Design and Lifecycle.

Deliver crisp executive-ready launch documentation and business impact tracking.

2. Positioning Messaging & Value Proposition
Own and evolve Veeqos core value proposition differentiators and messaging hierarchy.

Build segment-specific positioning for different seller types sizes and pain points.

Ensure consistency across product website sales emails events and internal teams.

3. Sales Enablement & Revenue Impact
Build sales enablement content for new features pricing changes and customer objections.

Create battlecards personas competitive insights and product deep dives.

4. Adoption & Lifecycle Integration
Work with lifecycle marketing to drive feature adoption activation and retention.

Create adoption playbooks targeted campaigns and in-app messaging briefs.

Identify blockers to adoption and propose cross-team solutions.

5. Market Competitor & Seller Insights

Develop a deep understanding of ecommerce workflows shipping pain points and inventory complexity.

Conduct ongoing competitive analysis and synthesize insights for leadership.

Become the voice of the seller internally bringing structured customer feedback into Product.

6. Data-Driven Measurement
Own KPIs for product marketing performance across launches and adoption.

Set clear success metrics and build dashboards that tie initiatives to measurable outcomes.

Present insights in monthly and quarterly business reviews.

- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience communicating technical concepts and processes using clear simple language and visuals
- Experience owning end-to-end programs to drive results
- Excellent writing and storytelling skills.

- Experience working with multiple groups of stakeholders
- Experience in e-commerce digital products or entertainment industries
- Experience in a marketing focused role including customer lifecycle marketing segmentation reporting customer funnel analysis and top-line sales performance

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