Manager, Regional Business Development, Menthol

We are a leading chemical company with the best teams developing intelligent solutions for our customers and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you this means a variety of ways to progress.

Not only your performance but also your personality matter to us regardless of gender age ethnicity orientation and background. At BASF careers develop from opportunities.

Objectives of the Position

According to the agreed strategies and ramp-up plan of the new production facility the business development manager steers countries in Asia in realizing the sort and mid-term business strategic objectives and achievement of market shares sales turnover and addition the business development manager will coordinate the global virtual team of business developers.

Main Tasks

Acquire new customers and grow share in existing customers
Lead country- and customer-specific price and volume negotiations especially in China Japan and ASEAN
Identify target customers per country across various segment such as flavor & fragrance oral care mint blender
Enter market segments like confectionery and pharma
Key contact for distribution partners and steer them according to defined performance Key Performance Indicators (KPIs)
Support sales team and regional key account team
Decision competency on country / customer volume allocation based on profitability analysis

Execute regional product positioning for menthol
Lead country- and customer-specific definition of target price levels
Provide guidance to regional / local sales force in pricing execution and support pricing and negotiation activities of sales team
Monitor implementation of defined prices levels on region / country and customer level
Monitor margin development on the regional level
Decision competency on country and customer target prices

Execute regional portfolio management
Support portfolio management for menthol through sharing of insights and implementation of regional and global guidelines

Support new business development
Lead regional new business development activities through execution customer visits and coordination support with Application Experts Segment Marketing Global Product Management and Global Application Technology
Provide expertise to create a mint platform and potential future derivatives
Provide information on potential partnerships and contribute through day-to-day operative activities

Identify regional business and competitor intelligence
Lead collection of market and competitor intelligence used for product positioning (e.g. price levels)
Share market and competitor intelligence within global segment

Requirements

• Bachelors degree in business commercial or other related fields
• More than 6 years of sales and marketing experience in the application of menthol in food personal care or flavor market
• Good to have menthol application knowledge and strong business acumen.