Senior Marketing Manager Entrepreneur of The Year (EOY) Permanent

Entrepreneur of The Year (EOY) Senior Marketing Manager

Level 4 Associate Director reporting to Director of Marketing & Activation

The opportunity

As Entrepreneur of The Year (EOY) Senior Marketing Manager at EY in the UK you will play a pivotal role in leading and managing the UK delivery of the renowned world class EOY awards programme. EY is the market leader in advising guiding and recognising entrepreneurs and high-growth companies. The EOY programme supports and celebrates entrepreneurs recognising that entrepreneurship and innovation drives the growth of the economy and plays a major role in job and wealth creation.

The successful candidate will be responsible for driving the strategy and plan forward working closely with managers and executives across the UK Brand Marketing & Communications (BMC) team. They will bring strong commercial acumen to deeply understand our entrepreneurial community identifying opportunities to strengthen relationships foster engagement and build a robust future pipeline. Leveraging their strategic expertise stakeholder management skills and in-depth knowledge of multiple channels they will collaborate effectively to lead both the programme and the team to deliver measurable impact.

This role requires pace pragmatism flexibility the ability to connect the dots across all parts of BMC and the business to influence and to deliver work that positively impacts our business and brand results.

Your key responsibilities

• In consultation with the EOY UK Partner sponsors set the marketing strategy for EYs Entrepreneur Of The Year UK programme aligning with global objectives and UK&I business priorities
• Oversee all activity relating to the EOY programme such as events strategy and execution content creation ROI and metrics tracking integration with other marketing programmes global EOY interaction external communications sponsorship advertising promotion internal communications and alumni
• Ensure bold and consistent branding / messaging across all EOY materials and activations working closely with global and regional teams
• Collaborate with the EOY UK Partner Sponsors and regional leads to originate strong nominee pipelines and deliver high-impact campaigns
• Support EOY Partner Sponsor to secure programme sponsors and oversee partnerships (including contracts)
• Develop & launch EOY UK Alumni ambassador programme
• Leverage intersections with priority sectors government programmes and EYs private and mid-market business strengths
• Oversee team resourcing (including roles & responsibilities between different members of BMC comprising of events digital and content and internal comms)
• Co-ordinate overall World EOY activity (excluding World EOY UK winner materials)
• Create integrated campaigns and thought leadership to engage entrepreneurial audiences and drive awareness and demand
• Partner with other teams to align entrepreneurship activity with wider EY brand BD and marketing programmes

Skills and attributes for success

• Strategic mindset with strong commercial acumen
• Proven ability to lead high-profile multi-channel marketing programmes
• Deep understanding of the entrepreneurship ecosystem and regional business landscape
• Strong and lasting relationship building skills particularly with EYs client relationship managers programme participants judges global EOY colleagues and key suppliers
• Must be able to delegate effectively
• Comfortable managing complex programmes with multiple stakeholders and workstreams
• Strong people leadership and experience managing cross-functional teams
• Excellent planning measurement and budget management skills
• Confident collaborative and resilient with a proactive and solutions-focused mindset
• Ability to work at pace; adopting a flexible mindset to manage multiple priorities effectively and pivot across changing needs.
• Strong commercial skills alongside technical marketing knowledge and ability
• A strong digital background with proven experiences on using an omni-channel approach to effectively target clients
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice
• Excellent budget management and reporting skills
• Experience of building relationships with existing sponsors and securing new sponsors

To qualify for the role you must have

• 10 years marketing and communications experience operating at a senior level within a B2B company
• Track record of delivering large-scale multi-channel brand building programmes in a b2b environment
• Line management and leadership experience

Ideally youll also have

• Experience marketing to or working with entrepreneurs scaleups or fast-growth companies
• Experience working with agencies and external sponsors

What we look for

Were looking for someone who can challenge the norm think differently and deliver results. A team player with ability to connect dots to help build a strong and distinctive EY story in the market. Our Senior Managers need to be adaptive and open to change as strong role models across the wider team; building a supportive work environment that encourages others to thrive and succeed.

What we offer

We offer a competitive remuneration package where youll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development and with FlexEY you can select benefits that suit your needs covering holidays health and well-being insurance savings and a wide range of discounts offers and promotions. Plus we offer:

• Continuous learning:Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you:Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:Youll be embraced for who you are and empowered to use your voice to help others find theirs.

Please note

Prior to finalizing your application you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!

If you can demonstrate that you meet the criteria above please contact us as soon as possible.

The exceptional EY experience. Its yours to build.

Apply now.