VP, Product Marketing

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint were looking for passionate people to join our mission. If youre ready to help the worlds best companies optimize their digital applications we invite you to explore a career with us!

Your opportunity
Join an AI-forward organization and collaborate with an AI-focused CMO to define the future of intelligent observability. The VP of Product Marketing at New Relic will play a critical role in shaping the companys go-to-market strategy driving both inbound and outbound product marketing activities. This role encompasses a broad range of responsibilities including competitive intelligence analyst relations (AR) industry and solutions marketing and partner marketing. Reporting to the CMO you will lead a talented team of product marketers who are passionate about bringing New Relics innovations to market driving customer engagement and establishing New Relic as the leader in Intelligent Observability.

What youll do

• Thought Leadership: Position New Relic as a thought leader in the observability space by driving the creation of a compelling story backed by content including whitepapers blogs webinars and speaking engagements that highlight market trends best practices and New Relics unique value proposition.
• Inbound and Outbound Product Marketing: Develop and execute product marketing strategies that drive product adoption customer engagement and market differentiation. Lead both inbound activities (e.g. market research product packaging messaging and positioning) and outbound activities (e.g. product launches sales enablement sales plays).
• Competitive Intelligence: Own the competitive intelligence function delivering insights that inform product strategy messaging and sales positioning. Develop actionable competitive positioning frameworks and train sales teams on differentiation tactics.
• Analyst Relations (AR): Manage relationships with key industry analysts to drive positive coverage of New Relic in analyst reports maintain an ongoing dialogue with influential analysts and ensure alignment between New Relics product strategy and market trends.
  Industry and Solutions Marketing: Develop tailored messaging and marketing programs for key verticals (e.g. finance healthcare eCommerce) and solutions (e.g. application monitoring infrastructure monitoring) to enhance New Relics relevance in specific industries.
• Partner Marketing: Collaborate closely with alliances and partner teams to develop joint marketing programs with strategic partners including cloud providers technology integrations and channel partners to drive co-selling opportunities and expand market reach.
• Sales Enablement: Develop and deliver impactful sales enablement materials including product training competitive battlecards pitch decks and playbooks that equip the sales team with the knowledge and tools needed to sell effectively.
• Team Leadership: Lead mentor and develop a high-performing product marketing team fostering a culture of collaboration creativity and results-driven execution.

This role requires

• 15 years of experience in product marketing preferably within B2B SaaS enterprise software or cloud-based technology companies with proven success in inbound and outbound product marketing roles.
• Deep experience in competitive intelligence product packaging and driving go-to-market strategies that deliver measurable results.
• Demonstrated success in analyst relations with a track record of driving positive coverage and recognition from leading industry analysts.
• Extensive experience in industry and solutions marketing with a focus on creating tailored messaging that resonates within specific verticals.
• Strong partner marketing experience with a history of building successful co-marketing programs with technology and channel partners.
• Ability to take an AI-forward approach when implementing and executing product marketing.
• Exceptional communication skills with the ability to translate complex product capabilities into clear compelling messaging that resonates with technical and business audiences alike.
• Proven ability to lead mentor and inspire large diverse teams driving a culture of collaboration and excellence.
• Data-driven mindset with a strong grasp of marketing analytics customer insights and performance measurement to inform strategy and optimize execution.
  
  

Please note that visa sponsorship is not available for this position.

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Fostering a diverse welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best most authentic selves to work every day. We celebrate our talented Relics different backgrounds and abilities and recognize the different paths they took to reach us including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. Were looking for people who feel connected to our mission and values not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process please reach out to .

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success including fully office-based fully remote or hybrid.

Our hiring process

In compliance with applicable law all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including but not limited to theSan Francisco Fair Chance Ordinance.

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