Director of Demand Generation

Job Title: Director of Demand Generation

Department: Marketing

Reports to: VP of Marketing

Location: This position is based in the US; our ideal candidate will be hybrid in Atlanta.

Job Summary:

Own & Scale the Digital Growth Engine That Fuels Our Revenue

Are you a data-driven marketer who gets excited about conversion rates pipeline attribution and AI-powered growth experiments As Director of Demand Generation youll own the digital channels that drive Itentials growth from SEO AEO and paid campaigns to ABX programs.

This is a hands-on role where youll both strategize and execute. Youll use modern tooling (including AI) to move faster run smarter experiments and continuously improve how we attract and convert enterprise buyers.

Perfect for a growth-obsessed marketer who thrives on measurable impact wants meaningful ownership and is excited to be at the forefront of AI-forward marketing.

Your Impact at Itential

As our Director of Demand Generation youll own our entire end-to-end demand engine driving pipeline through SEO AEO paid media and conversion optimization. Youll manage campaigns directly across Google Ads LinkedIn Reddit and emerging channels while turning our website into a conversion machine through strategic CRO experiments. Your expertise in marketing automation will power sophisticated ABX programs that align perfectly with sales priorities.

Youll use data and experimentation to understand whats working whats not and where to double down. AI tools and automation will help you move faster from drafting ad copy to enriching account data but good judgment and curiosity matter more than chasing shiny objects.

Your focus on testing optimizing and scaling what works will help shape how enterprises discover and engage with Itentials infrastructure orchestration platform while ensuring every digital touchpoint contributes to measurable pipeline growth.

Technology Stack Youll Own

• Paid Platforms: Google Ads LinkedIn Campaign Manager Reddit YouTube programmatic/retargeting
• Analytics & SEO/GEO: GA4 GSC Ahrefs Profound SEMRush WordPress schema optimization Quicksite
• MarTech ecosystem: Pardot/Hubspot/Marketo Salesforce 6sense Qualified Outreach Gong
• Data enrichment: Clay ZoomInfo Vector
• AI tools: Custom GPTs Claude MCPs AirOps etc.

What Makes You Our Ideal Director of Demand Generation:

Core Skills We Need:

• 5 years crushing it in B2B digital demand generation (ideally SaaS/infrastructure)
• Proven track record running paid campaigns and tying results directly to pipeline
• Comfortable working directly in WordPress and making updates without waiting for developers
• Data fluency comfortable in GA4 Quicksite and SFDC reporting
• AI-forward mindset already using CustomGPTs automation or similar tools to 10x your output
• Bachelors degree in Marketing Business Computer Science or related field

Bonus Points For:

• Experience marketing enterprise software or infrastructure platforms
• Google Ads/Analytics certifications
• Experience with ABM at scale
• Marketing Ops or RevOps background
  

Why Demand Leaders Thrive at Itential

At Itential youll own the entire digital growth engine with real autonomy to experiment and optimize. Your work will have clear visibility and impact revenue with clear attribution from click to close. Were building an AI-native marketing function where you can leverage cutting-edge tools to outpace competitors as we care more about thoughtful experimentation and results than buzzwords.

The hybrid Atlanta environment offers the perfect balance of collaboration and focus time. Youll work with a revenue team that values data-driven decisions and celebrates pipeline wins. Most importantly youll help transform how enterprises discover and adopt infrastructure orchestration solutions.

Whats In It For You:

• Competitive compensation package
• Comprehensive health dental and vision coverage
• 401(k) retirement planning
• PTO and hybrid work flexibility
• Direct impact on company growth metrics
• Budget to experiment with new tools and channels

Ready to Drive AI-Powered Growth

If youre passionate about building demand engines that transform pipeline generation and want to work with a team that values experimentation measurable impact and AI innovation we should talk.

We believe diverse perspectives drive the best growth strategies. If youre excited about this role but dont check every box we still want to hear from you!

This is a direct hire position. No third parties recruiters or staffing firms accepted.

Itential provides equal employment opportunities to all employees and applicants without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Required Qualifications

Education:

• Bachelors degree in Marketing Business Computer Science or related field required

Experience:

• 5 years of experience in digital demand generation (SEO paid media CRO) for B2B ideally SaaS or infrastructure tech required
• Proven ability to run paid campaigns directly (Google Ads LinkedIn) and tie results to pipeline in SFDC required
• Hands-on experience with WordPress

Skills & Competencies:

• Familiar with common B2B demand and revenue tools: Pardot/Marketo/Hubspot Salesforce GA4/Tag Manager 6sense Gong Qualified Outreach Clay ZoomInfo Vector AirOps
• Data-driven fluent in dashboards (GA4 Quicksite) and able to translate numbers into pipeline impact
• AI-forward: comfortable using and experimenting with GPTs agents and automation frameworks to move faster and smarter
• Strong communicator who can collaborate with RevOps and Sales but doesnt need hand-holding
• Comfortable in a senior IC role where youre both strategist and doer capable of working in fast-moving cross-functional environments where adaptability is key
• Relentlessly curious you proactively explore new tools signals and experiments to unlock growth opportunities

Certifications/Licenses:

• None required

Preferred Qualifications

Experience:

• Experience in network automation infrastructure or enterprise software marketing
• Previous experience with ABM/ABX programs at scale
• Background in marketing operations or RevOps

Certifications/Licenses:

• Google Ads Google Analytics or Pardot certifications