Manager, Email & Automation Marketing

The American Lung Association has an excellent opportunity for a Manager Email & Automation Marketing.Working as a member of the Digital Marketing department you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease through research education and advocacy.

The Email & Marketing Automation Manager is responsible for managing and executing the American Lung Associations email fundraising program and automated digital journeys to support revenue growth and supporter engagement. This role supports the effective use of marketing and digital fundraising tools including donation forms to enhance supporter experience and improve campaign performance. This position manages all aspects of fundraising and donor cultivation campaigns - planning content review and editing testing deployment and coordination with an external agency. The Email & Marketing Automation Manager collaborates closely with internal stakeholders to gather assets facilitate reviews and approvals and ensure campaigns align with established strategy and best practices.

As a key contributor to the organizations digital fundraising programs this role will use data benchmarks and in industry insights to inform recommendations support continuous improvement and help strengthen the program.

Location:The position is located at the American Lung Associations Chicago Illinois office and will be a hybrid of in-person and virtual work.

Responsibilities:

• Manage the Lung Associations email fundraising and donor cultivation campaigns including planning review testing deployment and performance optimization.
• Serve as the day-to-day point of contact with the external fundraising agency partner coordinating schedules deliverables and results.
• Collaborate with team members and stakeholders across the organization to ensure consistency in design strategy writing and best practices within the email program.
• Partner with internal stakeholders to assess incoming requests determine appropriate solutions and provide recommendations grounded in data benchmarks and best practices.
• Guide campaign strategy and content development to improve conversion retention and donor lifetime value.
• Manage the development testing and optimization of digital fundraising tools including automated journeys to ensure a seamless user experience.
• Build execute and maintain automated campaigns and triggered journeys that support donor cultivation retention and reactivation.
• Analyze and report on fundraising email performance identifying insights and optimization opportunities to inform future campaigns.
• Partner with IT/data teams to support audience segmentation targeting and suppression for email campaigns.
• Contribute to ALAs migration toward a centralized best-practice-driven email program.
• Stay current on trends in fundraising deliverability privacy and marketing automation.
• Provide day-to-day guidance to the Email Specialist and collaborate with cross-functional partners to strengthen email execution and understanding.
• Collaborate with digital channel leads to support alignment and a cohesive supporter experience across touchpoints.

Qualifications:

• Bachelors degree in marketing communications digital media or related field (or equivalent experience).
• 5 years of progressive experience in email marketing ideally with nonprofit fundraising or digital engagement.
• Demonstrated experience of driving revenue and engagement through email campaigns and marketing automation programs.
• Strong working knowledge of email marketing strategy production automation deliverability and analytics.
• Experience supporting the optimization of digital fundraising tools such as donation forms and landing pages to improve conversion and user experience
• Strong collaboration and communication skills with the ability to explain recommendations using data and best practices.
• Experience working with external agencies and cross-functional partners.
• Hands-on experience with Salesforce Marketing Cloud or comparable ESP including automation journeys and personalization tools.
• Proficiency in HTML responsive design AMPscript and automation scripting.
• Highly organized detail-oriented and able to manage multiple priorities in a deadline-driven environment.
• Comfortable working in ambiguity and evolving strategies to drive growth.
• Must have a valid Drivers license and your own reliable transportation with the ability to travel within assignedarea5%ofthetimeformeetingsandconferencesaswellastheflexibilitytoworkirregular hours including evenings and weekends with some overnights required.
• Ability to lift 25 pounds (event supplies).
• Consistent with its mission the American Lung Association maintains a smoke-free workplace; all employees must abstain from tobacco use in any form including vaping.

Compensation: Exact compensation may vary based on skills experience and location. The target hiring range for this position is between $72000 and $81000 per annum.

Benefits: The Lung Association offers a comprehensive benefits package including:

• Paid Leave - 10 vacation days in the first year (15 days thereafter) 2 personal days and 15 sick days per year as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
• Insurance - Employees (and their eligible dependents) can enroll in our medical dental and vision plans as well as voluntary plans for critical illness accident hospital indemnity short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
• Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.

Questions For more details about this role please reach out to .

Equal Employment Opportunity

The American Lung Association is an equal opportunity employer. It is the policy of the American Lung Association to prohibit discrimination and harassment of any type and to provide equal employment opportunities to employees and applicants without regard to their race color sex sexual orientation age marital status religion national origin alienage or citizenship status genetic predisposition or carrier status or physical and/or mental disabilities veteran status or any other status protected by law.

Policy Statement

It is the policy of the American Lung Association to prohibit discrimination and harassment of any type and to provide equal employment opportunities to employees and applicants without regard to their race color sex sexual orientation age marital status religion national origin alienage or citizenship status genetic predisposition or carrier status or physical and/or mental disabilities veteran status or any other status protected by law. This policy applies in all employment actions including recruitment hiring promotions transfers corrective actions terminations compensation benefits and training.