Role Overview
Were seeking an accomplished Director of Sales Engineering to lead our AMR Sales Engineering organization and enhance our approach to prospecting and servicing enterprise broadcast sports and media clients. This leader will combine deep industry expertise with hands-on technical credibility and a strong commercial mindset to accelerate deal cycles improve solution design quality and mentor a high-performing team.
This role sits at the intersection of sales product and customer workflows ensuring we deliver the most compelling technical solutions for live production remote contribution cloud-based workflows and the greater LiveU ecosystem.
Key Responsibilities
Team Leadership & Strategy
- Lead mentor and scale a team of sales engineers across regions supporting broadcast sports and production verticals.
- Establish best practices for discovery solution design proof-of-concept and technical validation.
- Build repeatable frameworks for technical storytelling value mapping and competitive positioning.
- Partner with Sales and CS leadership to improve client technical capabilities and ensure successful client onboarding and usage.
Technical Expertise & Customer Engagement
- Serve as the senior technical authority during strategic opportunities with top-tier broadcasters sports leagues production companies and media networks.
- Architect end-to-end live video contribution and transmission solutions with deep familiarity across:
- Cellular bonding (including LiveU LU-series products)
- IP video transport protocols (SRT RIST RTMP NDI SMPTE ST 2110)
- Cloud and hybrid live production workflows
- Traditional broadcast infrastructures (OB trucks control rooms MCR/TOC contribution networks)
- Deliver compelling demonstrations workflow consultations and technical workshops to executive and engineering stakeholders.
- Translate customer requirements into well-documented solution architectures and commercial packages.
Cross-Functional Collaboration
- Work closely with Product Management to advocate for customer-driven features improvements and emerging market needs.
- Align with Marketing to support technical content case studies industry events and product launches.
- Provide post-launch technical readiness training for internal teams and partners.
- Support Sales Operations in building scalable processes and collateral for technical sales motions.
Thought Leadership & Industry Presence
- Represent the company at industry events (NAB IBC SVG etc.) as a subject-matter expert.
- Stay ahead of evolving live production technologies REMI/centralized production trends and competitive landscape.
- Help shape company strategy for new workflow categories partnerships and product innovation.
Requirements:
Required Qualifications
Experience
- 15 years in the broadcast sports or live production industry.
- Proven leadership experience managing or mentoring technical solution engineering teams.
- Track record supporting enterprise broadcast customers sports rights holders production companies or network partners.
Technical Skills
- Deep understanding of broadcast video transmission systems IP contribution workflows and video encoding/decoding technologies.
- Expert-level knowledge of LiveU products including LU-series field units LiveU Central/Cloud LiveU Studio and associated workflows.
- Familiarity with associated production systems: routers switchers replay asset management cloud production platforms etc.
- Ability to design robust scalable solutions integrating both cloud and on-prem environments.
Soft Skills
- Exceptional communication executive presence and storytelling skills.
- Strong commercial acumen with the ability to align technical value to business outcomes.
- Collaborative mindset with the ability to influence cross-functional teams and executive stakeholders.
- Excellent project management skills with the ability to juggle multiple complex opportunities.
Preferred Qualifications
- Experience at a broadcast equipment manufacturer systems integrator or major broadcast network.
- Experience selling or supporting live streaming remote production or IP-based broadcast transformation initiatives.
- Certifications or training in cloud (AWS Azure) IP video (SMPTE RIST/SRT) or related technologies.
Success Metrics
- Improved win rates and reduced sales cycle friction.
- Increased technical consistency and solution quality across the Sales Engineering team.
- Stronger integration between Sales Engineering Sales Product and Marketing.
- Elevated customer satisfaction and technical trust.
- Development of a high-performing scalable sales engineering organization.
Role OverviewWere seeking an accomplished Director of Sales Engineering to lead our AMR Sales Engineering organization and enhance our approach to prospecting and servicing enterprise broadcast sports and media clients. This leader will combine deep industry expertise with hands-on technical credibi...
Role Overview
Were seeking an accomplished Director of Sales Engineering to lead our AMR Sales Engineering organization and enhance our approach to prospecting and servicing enterprise broadcast sports and media clients. This leader will combine deep industry expertise with hands-on technical credibility and a strong commercial mindset to accelerate deal cycles improve solution design quality and mentor a high-performing team.
This role sits at the intersection of sales product and customer workflows ensuring we deliver the most compelling technical solutions for live production remote contribution cloud-based workflows and the greater LiveU ecosystem.
Key Responsibilities
Team Leadership & Strategy
- Lead mentor and scale a team of sales engineers across regions supporting broadcast sports and production verticals.
- Establish best practices for discovery solution design proof-of-concept and technical validation.
- Build repeatable frameworks for technical storytelling value mapping and competitive positioning.
- Partner with Sales and CS leadership to improve client technical capabilities and ensure successful client onboarding and usage.
Technical Expertise & Customer Engagement
- Serve as the senior technical authority during strategic opportunities with top-tier broadcasters sports leagues production companies and media networks.
- Architect end-to-end live video contribution and transmission solutions with deep familiarity across:
- Cellular bonding (including LiveU LU-series products)
- IP video transport protocols (SRT RIST RTMP NDI SMPTE ST 2110)
- Cloud and hybrid live production workflows
- Traditional broadcast infrastructures (OB trucks control rooms MCR/TOC contribution networks)
- Deliver compelling demonstrations workflow consultations and technical workshops to executive and engineering stakeholders.
- Translate customer requirements into well-documented solution architectures and commercial packages.
Cross-Functional Collaboration
- Work closely with Product Management to advocate for customer-driven features improvements and emerging market needs.
- Align with Marketing to support technical content case studies industry events and product launches.
- Provide post-launch technical readiness training for internal teams and partners.
- Support Sales Operations in building scalable processes and collateral for technical sales motions.
Thought Leadership & Industry Presence
- Represent the company at industry events (NAB IBC SVG etc.) as a subject-matter expert.
- Stay ahead of evolving live production technologies REMI/centralized production trends and competitive landscape.
- Help shape company strategy for new workflow categories partnerships and product innovation.
Requirements:
Required Qualifications
Experience
- 15 years in the broadcast sports or live production industry.
- Proven leadership experience managing or mentoring technical solution engineering teams.
- Track record supporting enterprise broadcast customers sports rights holders production companies or network partners.
Technical Skills
- Deep understanding of broadcast video transmission systems IP contribution workflows and video encoding/decoding technologies.
- Expert-level knowledge of LiveU products including LU-series field units LiveU Central/Cloud LiveU Studio and associated workflows.
- Familiarity with associated production systems: routers switchers replay asset management cloud production platforms etc.
- Ability to design robust scalable solutions integrating both cloud and on-prem environments.
Soft Skills
- Exceptional communication executive presence and storytelling skills.
- Strong commercial acumen with the ability to align technical value to business outcomes.
- Collaborative mindset with the ability to influence cross-functional teams and executive stakeholders.
- Excellent project management skills with the ability to juggle multiple complex opportunities.
Preferred Qualifications
- Experience at a broadcast equipment manufacturer systems integrator or major broadcast network.
- Experience selling or supporting live streaming remote production or IP-based broadcast transformation initiatives.
- Certifications or training in cloud (AWS Azure) IP video (SMPTE RIST/SRT) or related technologies.
Success Metrics
- Improved win rates and reduced sales cycle friction.
- Increased technical consistency and solution quality across the Sales Engineering team.
- Stronger integration between Sales Engineering Sales Product and Marketing.
- Elevated customer satisfaction and technical trust.
- Development of a high-performing scalable sales engineering organization.
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