Principal Marketing Manager, Amazon Ads , Partner Growth Marketing, Partner Growth Marketing

Are you ready to transform how businesses connect with customers At Amazon Ads were not just selling advertising were crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions providing actionable insights and opportunities for advertisers and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development were committed to transforming the depth scale and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this landscape helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands including those that do not sell on .

As the Strategic Partner Co-Marketing Lead youll develop and implement comprehensive co-marketing strategies that create mutual value for Amazon Ads and our partners. Youll design scalable frameworks that serve different partner segments effectively from customized programs for our most strategic partners to broader initiatives that support our entire partner network. Your role will be crucial in establishing clear pathways for partner collaboration and creating compelling opportunities that drive joint business growth. Additionally youll build and optimize measurement frameworks to track program effectiveness providing data-driven insights that inform strategy and demonstrate business impact.

The ideal candidate combines deep strategic thinking with strong execution capabilities and relationship-building skills. Youll need to balance innovation with practicality creating marketing solutions that can be effectively implemented across diverse partner segments while maintaining high standards of quality and impact.


Key job responsibilities
Develop and execute the strategic co-marketing framework for Amazon Ads partner network
Design and implement tiered co-marketing packages that drive measurable business outcomes
Create and manage partner thought leadership and success story programs
Build scalable processes for co-marketing program management and measurement
Drive data-driven optimization of co-marketing initiatives through robust analytics

- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives
- Experience independently driving VP-level documents
- Experience presenting metrics and progress to goal to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.