Regional Marketing Manager, ANZ

Dataiku is The Universal AI Platform giving organizations control over their AI talent processes and technologies to unleash the creation of analytics models and agents. Providing no- low- and full-code capabilities Dataiku meets teams where they are today allowing them to begin building with AI using their existing skills and knowledge.

Company Overview: Dataiku is The Universal AI Platform uniting human expertise and AI reasoning to power trusted intelligence at scale. Built for the enterprise and designed for trust it connects and governs every form of reasoning data-driven predictive generative and human to deliver explainable measurable and scalable AI.

Dataiku is trusted by 1 in 4 of the worlds top companies* and is backed by investors including Wellington Management Battery CapitalG ICONIQ and FirstMark. For more visit the Dataiku blog LinkedIn X and YouTube.

Job Summary: The Regional Field Marketing Manager for ANZ will be responsible for planning executing and measuring marketing programs to support sales goals and accelerate pipeline growth and drive ARR. This role requires a combination of strategic thinking creativity and hands-on execution. The ideal candidate will have experience in B2B marketing excellent project management skills and a strong understanding of the ANZ market.

Key Responsibilities:

1. Marketing Strategy and Planning:

• Develop and execute the field marketing strategy for the ANZ region in alignment with global and regional marketing goals and objectives.
• Collaborate with the sales leaders and team to generate demand in the TAM target accounts create awareness and pipe for the ANZ market.

• Design and implement multi-touch and multi-channel marketing campaigns including digital marketing email marketing events webinars online trainings social media and content marketing.
• Develop lead nurture campaigns to educate leads and prospects on Dataiku.
• Localize global campaigns to resonate with the ANZ market ensuring cultural and language appropriateness.

• Plan and manage regional events such as conferences trade shows workshops and monthly webinars.
• Coordinate logistics vendor management and promotional activities to ensure successful event execution.

• Provide the sales team with marketing materials lead intelligence and support to help them achieve their targets.
• Develop and maintain a library of regional case studies success stories and other sales collateral.

• Work with strategic partners resellers and alliances to co-market solutions and drive joint go-to-market initiatives.
• Identify and cultivate relationships with key influencers and industry organizations in the region.

• Measure and analyze the effectiveness of marketing campaigns and activities providing regular reports to stakeholders.
• Use data-driven insights to optimize marketing programs and improve ROI.

• Manage the regional marketing budget ensuring efficient allocation of resources to maximize impact.
• Track and report on marketing expenditures ensuring alignment with budgetary guidelines.

• Work with a PR agency to develop and maintain relationships with key media outlets journalists and influencers in the technology and data analytics space.
• Work with corporate PR teams and external PR agencies to craft compelling press releases bylines and media pitches.
• Proactively identify opportunities for thought leadership and executive visibility including interviews guest articles and speaking engagements.
• Monitor media coverage and manage press clipping and reporting processes.

• • Build and nurture relationships with industry analysts ensuring Dataiku is top-of-mind for key reports and evaluations.
  • Coordinate and manage analyst briefings inquiries and research engagements.
  • Coordinate with Subject Matter Experts to present compelling presentations case studies and collateral tailored for analysts.
  • Track industry trends and feedback from analysts to inform marketing strategies and product positioning.

Qualifications:

• Bachelors degree in Marketing Business or a related field. MBA is a plus.
• 10 - 15 years of experience in B2B SaaS field marketing preferably in the technology and data analytics sector.
• Proven track record of developing and executing successful marketing campaigns and events in ANZ.
• Strong understanding of the ANZ market including cultural nuances and business practices.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms such as marketing automation CRM and analytics software.
• Strong interpersonal and communication skills with the ability to work effectively across teams and with external partners.
• Ability to travel within the Asia Pacific region for regional meetings and Europe once a year.

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