A Digital Marketing Specialist develops and executes online campaigns (SEO social email PPC) to boost brand presence generate leads and drive sales managing content analyzing data (Google Analytics) optimizing funnels reporting results and researching trends across various digital channels to improve ROI. Key duties involve content creation performance tracking and strategy implementation across the entire digital marketing mix.
Key Responsibilities
Campaign Management: Plan launch and manage digital marketing campaigns across channels like SEO SEM social media email and display ads.
Content Creation: Develop engaging written and visual content for blogs websites social media and emails.
Analytics & Reporting: Monitor website traffic campaign performance (using tools like Google Analytics) and report findings to stakeholders to inform strategy.
Optimization: Use A/B testing conversion rate optimization (CRO) and SEO/PPC tactics to improve campaign effectiveness and ROI.
Market Research: Stay updated on industry trends competitor activities and new advertising technologies.
Channel Management: Manage and grow presence on social media platforms and email lists.
Requirements
Core Skills Needed
Digital Channels: Expertise in SEO PPC Social Media Marketing Email Marketing Content Marketing.
Data Analysis: Ability to interpret data from analytics platforms.
Content: Strong writing design and storytelling skills.
Technical: Familiarity with marketing software content management systems (CMS) and web development basics.
Strategic Thinking: Understanding how different channels work together.
Typical Qualifications
Bachelors degree in Marketing Communications or a related field.
Proven experience in digital marketing roles.
Certifications in specific platforms (e.g. Google Ads HubSpot) are often beneficial.
Required Skills:
Required Skills & Qualifications Bachelors or Masters in ML Engineering (preferred) or Data Science. 56 years of experience in ML/AI engineering or data science roles. Strong Python programming skills. Solid knowledge of algorithms like KNN SVM Naive Bayes. Proven work with NLP CNNs LLMs and deep learning architectures. Experience working with cloud platforms AWS or Azure. Prior experience integrating chatbots or conversational AI in production. Preferred Skills Familiarity with Microsoft Bot Framework Dialogflow or OpenAI APIs. Knowledge of model versioning monitoring or MLOps practices. Bonus: Open-source contributions or AI research experience.
Required Education:
Bachelors
A Digital Marketing Specialist develops and executes online campaigns (SEO social email PPC) to boost brand presence generate leads and drive sales managing content analyzing data (Google Analytics) optimizing funnels reporting results and researching trends across various digital channels to improv...
A Digital Marketing Specialist develops and executes online campaigns (SEO social email PPC) to boost brand presence generate leads and drive sales managing content analyzing data (Google Analytics) optimizing funnels reporting results and researching trends across various digital channels to improve ROI. Key duties involve content creation performance tracking and strategy implementation across the entire digital marketing mix.
Key Responsibilities
Campaign Management: Plan launch and manage digital marketing campaigns across channels like SEO SEM social media email and display ads.
Content Creation: Develop engaging written and visual content for blogs websites social media and emails.
Analytics & Reporting: Monitor website traffic campaign performance (using tools like Google Analytics) and report findings to stakeholders to inform strategy.
Optimization: Use A/B testing conversion rate optimization (CRO) and SEO/PPC tactics to improve campaign effectiveness and ROI.
Market Research: Stay updated on industry trends competitor activities and new advertising technologies.
Channel Management: Manage and grow presence on social media platforms and email lists.
Requirements
Core Skills Needed
Digital Channels: Expertise in SEO PPC Social Media Marketing Email Marketing Content Marketing.
Data Analysis: Ability to interpret data from analytics platforms.
Content: Strong writing design and storytelling skills.
Technical: Familiarity with marketing software content management systems (CMS) and web development basics.
Strategic Thinking: Understanding how different channels work together.
Typical Qualifications
Bachelors degree in Marketing Communications or a related field.
Proven experience in digital marketing roles.
Certifications in specific platforms (e.g. Google Ads HubSpot) are often beneficial.
Required Skills:
Required Skills & Qualifications Bachelors or Masters in ML Engineering (preferred) or Data Science. 56 years of experience in ML/AI engineering or data science roles. Strong Python programming skills. Solid knowledge of algorithms like KNN SVM Naive Bayes. Proven work with NLP CNNs LLMs and deep learning architectures. Experience working with cloud platforms AWS or Azure. Prior experience integrating chatbots or conversational AI in production. Preferred Skills Familiarity with Microsoft Bot Framework Dialogflow or OpenAI APIs. Knowledge of model versioning monitoring or MLOps practices. Bonus: Open-source contributions or AI research experience.
Required Education:
Bachelors
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Posted on:
6 hours ago
Vacancies:
1 Vacancy
