Social Media & Digital Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Social Media & Digital Marketing Manager
London Academy for Applied Technology (LAAT) is seeking a Social Media & Digital Marketing Manager to take full ownership of our digital presence and student recruitment marketing. This is a hands-on independent role ideal for a results-driven marketer who can plan execute and optimise digital campaigns that drive awareness engagement and enrolment.
The Role
You will manage all organic and paid digital marketing activity across social media and search platforms. From content creation to campaign optimisation and performance reporting youll be responsible for building and scaling LAATs digital recruitment engine using data-led strategies.
Key Responsibilities
Manage all social media channels (Instagram LinkedIn Facebook X YouTube TikTok where relevant)
Plan and deliver monthly and term-based content calendars aligned with recruitment cycles.
Create engaging content including static posts reels short-form videos stories and carousels
Manage paid campaigns across Meta Google (Search Display YouTube) and LinkedIn.
Optimise cost per lead conversion rates and lead quality through testing and analysis.
Integrate leads into CRM systems and support basic marketing automation and lead nurturing.
Ensure brand consistency regulatory compliance and outcomes-led messaging
Track performance and produce regular reports with insights and recommendations.
Work closely with admissions academic teams and senior leadership
Requirements
Essential Requirements
Bachelors degree in Marketing Communications Media or related field
24 years experience in social media and digital marketing
Hands-on experience with paid social Google Ads and analytics tools
Strong copywriting content creation and visual storytelling skills
Experience using Canva Adobe or similar tools
Desirable
Experience in UK higher education or student recruitment
Familiarity with CRM systems marketing automation and CMA compliance
Benefits
What We Offer
High autonomy and ownership of digital strategy
Opportunity to shape the growth of a forward-thinking UK academy
Competitive salary based on experience and impact
Required Skills:
Essential Bachelors degree in Marketing Communications Media or a related field 24 years experience in: Social media management Digital marketing and lead generation Hands-on experience with: Paid social and Google Ads Analytics tools (Meta Ads Manager Google Analytics etc.) Strong copywriting and content development skills Canva Adobe or similar creative tools Desirable Experience in UK higher education FE or training sector Familiarity with: CRM systems Marketing automation tools Student recruitment funnels CMA compliance and ethical student marketing
Required Education:
Bachelors degree in Marketing Communications Media or a related field
Company Industry
IT Services and IT Consulting
Key Skills
- Crystal Report
- Infection Control
- Content Marketing
- Health And Safety Management
- ASP
