Product Marketing Manager Credit
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
The credit PMM team is focused on driving GTM success for new and existing Credit products. We partner with product partnerships and GTM teams to understand customer pain points unlock new market opportunities and find ways to grow Plaids credit product portfolio. This team is responsible for building Plaids leadership in credit by crafting clear differentiated messaging enabling sales and driving brand awareness through impactful marketing and thought leadership.
As a Senior Product Marketing Manager for Credit youll shape how Plaid shows up in the market across our credit solutions. Youll bring a brand marketing mindset to a highly technical spaceturning complex ideas into creative campaigns that move the industry forward. Youll think holistically about how we show up across channels partnerships and communities to strengthen Plaids position as the trusted leader in open bankingpowered credit innovation.
Youll lead cross-functional efforts to deepen Plaids presence in the credit ecosystemwhether thats designing what a risk advisory board should look like building programs that connect us more deeply with lenders and partners or crafting product and brand-level campaigns that inspire and educate. Youll partner closely with product growth/channel marketing comms design and sales to develop integrated strategies that tell a cohesive story across audiences.
This is a highly creative and strategic role that blends storytelling product marketing and brand thinking to elevate how Plaid communicates the value and differentiation of its credit products to the world.
Responsibilities
- Develop and execute integrated marketing campaigns that elevate Plaids brand in the credit spacespanning thought leadership partner activations and product storytelling.
- Deepen Plaids presence in credit communities through partnerships events and content that position Plaid as a thought leader and trusted partner.
- Collaborate with Product Growth/Channel Marketing Comms and Design to translate Plaids credit product strategy into compelling narratives and creative assets that resonate across each target audience segment.
- Drive partner and customer marketing initiatives that celebrate success stories amplify ecosystem value and strengthen relationships.
- Use data and feedback to measure campaign effectiveness and refine strategies that grow awareness engagement and preference for Plaids credit solutions.
- Develop compelling sales enablement materials tailored to the unique needs of different target customer segments
- Serve as a creative thought leader within the team pushing the boundaries of how Plaid tells its story through design narrative and brand experience.
Qualifications
- 8 years of experience with 5 years in product marketing or other strategic GTM role at a B2B software company. Credit/Lending experience strongly preferred.
- Outstanding written storytelling and visual communication skills comfortable developing marketing and sales content that resonates with lenders.
- Exceptional ability to conceptualize and execute integrated marketing campaigns
- Desire to engage deeply with cross-functional partners across Revenue Marketing Product Design Engineering and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator
$171600 - $225000 a year
The target base salary for this position ranges from $171600/year to $183600/year in San Francisco and New York. The target base salary will vary based on the jobs location.
The base salary range listed for this full-time position excludes commission (if applicable) equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills experience and relevant education or training.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.
Please review our Candidate Privacy Noticehere.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
