Brand Manager SPAR Ireland

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Job description

Brand Manager SPAR Ireland Permanent Full Time

Join the SPAR Ireland marketing team and play a pivotal role in shaping the future of Irelands leading Convenience Retail Brand. As Brand Manager you will lead innovative marketing campaigns foster retailer engagement and collaborate with a dynamic network of partners. Your work will directly impact our brands growth customer loyalty and market presence offering you the opportunity to make a real difference in a fast-paced creative environment.

Key Responsibilities

Digital Leadership

Lead digital and social marketing activity for SPAR developing implementing tracking and optimizing campaigns across online and in-store platforms.
Manage external agencies to coordinate and deliver social media objectives ensuring alignment with brand goals.

Retailer Engagement

Develop and implement local marketing activity programs for SPAR retailers including store events and management and updating of the Local Marketing Toolkit (an online marketing facility for retailers).
Build and maintain professional relationships with a nationwide network of 400 SPAR retailers.

Brand Initiatives

Help develop brand-related initiatives including strategic projects sponsorships cause-related marketing and promotional events.
Manage relationships with external partners to drive brand-related activity.

Rewards & Loyalty

Support the growth and development of My SPAR Rewards Club working closely with the Shopper Rewards Programme Manager with a focus on mobile app recruitment and shopper engagement.

Performance & Reporting

Measure and report performance of marketing campaigns against objectives and KPIs on a monthly basis or as required by the Marketing Manager

Budget Management

Manage relevant marketing budgets focusing on cost efficiency and ensuring reconciliation of budgets against plans and expenditure.

Digital Presence

Responsibility for updating and maintenance of the SPAR website and digital assets.

Job requirements

Skills & Qualifications

Minimum of 2-3 years proven experience in digital and traditional marketing ideally within retail or FMCG.
Excellent attention to detail with strong project management and organizational skills.
Excellent communication and relationship-building abilities.
Data-driven mindset with experience in campaign analytics and reporting.
Experience managing budgets and external agencies.
Familiarity with marketing technology platforms (e.g. social media management tools analytics software).
Degree in Marketing Business or related field preferred.
Full clean driving licence

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Job descriptionBrand Manager SPAR Ireland Permanent Full TimeJoin the SPAR Ireland marketing team and play a pivotal role in shaping the future of Irelands leading Convenience Retail Brand. As Brand Manager you will lead innovative marketing campaigns foster retailer engagement and collaborate with...