Area Sales Manager | Seat Cupra

There has never been a more exciting time to join the world of mobility! The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy NEW AUTO Mobility for Generations to Come the Volkswagen Group is a significant driver of this transformation.
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG the largest automotive company in the world with many of the most iconic automotive Ireland we are the national sales company of six brands - Volkswagen Audi Skoda SEAT CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%.

SEAT CUPRA Ireland represent two high-performing brands within the Volkswagen Group offering a compelling opportunity to work at the forefront of automotive sales in Ireland.

SEAT has been a trusted and popular choice for Irish customers for many years driven by the continued success of iconic models such as the Ibiza Arona and Leon. CUPRA is the newest brand from the Volkswagen Group and one of Irelands fastest-growing car brands delivering exceptional momentum and design through standout models including the Formentor Born Tavascan and Terramar. With its bold positioning as a performance-led lifestyle brand and strong presence across electronic music and padel CUPRA is attracting a new generation of customers. This role offers the opportunity to contribute directly to the growth of not one but two of Irelands most exciting automotive brands.

Area Sales Manager SEAT CUPRA Ireland

SEAT CUPRA Ireland are recruiting an Area Sales Manager to oversee their dealer network across the Republic of Ireland focusing on achieving sales targets managing dealer sales plans and maintaining brand performance and compliance. The successful candidate needs to be focused passionate and a team player with a proven sales track record.

Reporting directly to the Head of Sales some of your responsibilities will include:

• Day-to-day retailer performance management.
• Setting Annual dealer targets
• Monitor/coach Retailers to ensure that sales targets are met on a monthly quarterly and annual basis.
• Achievement of monthly/annual national retail/ wholesale sales targets including; volume model mix stock age BEV & PHEV
• Develop action plans with Dealers whilst maintaining effective relationships.
• Work with the Head of Sales to develop tactical initiatives providing competitor information to support the action needed to be deployed to the market.
• Other tasks as deemed necessary by management and SEAT CUPRA HQ.

Complete responsibilities will be outlined at interview stage. Competitive salary and good
conditions will apply.

Skills / Experience Required:

• Excellent communication & presentation skills.
• Strong negotiation skills and the ability to gain the respect and confidence of key stakeholders (internally & externally).
• Analytical skills and ability to interpret financial statements / KPIs.
• Commercial understanding & awareness of the motor industry / retail business.
• The ability to turn challenging situations into opportunities for the brand.
• Strong intuition team player and problem solver..
• Experience in Motor Retail / Finance / Leasing / Fleet business would be a distinct advantage.

Closing date for applications is Tuesday 23^rd December 2025

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