GTM AI Engineer

GTM AI Engineer

At Fullbay our mission is simple to create safer roads for our families and yours. As leaders in the heavy-duty repair industry we power shops with technology that helps them run smarter and more efficiently. As an AI-First company we invite artificial intelligence to eliminate friction spark innovation and drive efficiencies in every conversation for our teams and our customers. Fullbay is the number one cloud-based shop management software for commercial repair shops and is growing fast. This is an exciting opportunity to join a high-performing team and help shape the next phase of growth for the company. As GTM AI Engineer to accelerate how our go-to-market teams (Marketing Sales and Customer Success) leverage AI and automation to scale revenue impact improve productivity and enhance customer experiences. Youll act as an internal AI consultant architect and builder designing and implementing intelligent workflows tools and pilots that streamline the customer journey from lead generation to renewal and expansion. This role will identify high-value AI opportunities prototyping automations integrating tools and measuring ROI.

Primary Duties & Responsibilities:

• Partner across Marketing Sales and Customer Success to identify bottlenecks manual processes and data gaps that can be solved with AI or automation.
• Act as the internal AI advisor for the GTM organization help each function understand where AI creates leverage (e.g. lead scoring personalized outreach content generation onboarding automation).
• Curate internal knowledge: share AI best practices trends and tools; host quarterly AI in GTM workshops to showcase successful pilots and learnings.
• Design and run a repeatable AI pilot framework for the GTM org evaluate new tools plan proofs-of-concept track impact and scale wins across departments.
• Develop lightweight automations and AI workflows using platforms like Zapier Make n8n Salesforce Flow or custom scripts.
• Partner with RevOps Data Product and GTM teams to ensure seamless integrations with core systems (CRM marketing automation support analytics).
• Maintain a prioritized backlog of AI experiments aligned with GTM priorities and revenue impact.
• Build test and deploy AI-powered workflows that:
  • Automate lead routing scoring and enrichment.
  • Generate personalized prospect or customer content (emails outreach onboarding materials).
  • Summarize calls extract insights and populate CRM notes via transcription and NLP tools.
  • Identify churn risks or expansion opportunities using predictive AI models.
  • Architect end-to-end data and automation flows across the GTM stack ensuring accuracy scalability and compliance.
• Define clear success metrics for AI pilots (time saved cost reduction deal velocity NPS improvement).
• Build dashboards that track adoption impact and ROI across the GTM org.
• Regularly present insights outcomes and next steps to GTM leadership.
• Build internal documentation playbooks and enablement sessions to help non-technical users become AI-fluent.
• Serve as a bridge between technical builders and GTM operators translating business problems into technical workflows.
• Continuously optimize workflows based on usage data and feedback.
• Document and productize successful workflows for reuse across teams.
• Adheres to all confidentiality and compliance regulations.
• Performs other duties as assigned.
  
  

Minimum Education & Work Experience:

• 35 years experience in GTM operations marketing ops sales ops or RevOps with demonstrated hands-on experience in automation and tooling.
• 1 year minimum of experience with AI automation workflows
• Technical fluency with AI platforms APIs and workflow builders (Zapier Make n8n HubSpot Salesforce ChatGPT API etc.).
• Experience leading AI or automation initiatives that streamline processes across Marketing Sales or CS.
  
  

Key Skills and Qualifications:

• Excellent communication and presentation skills with the ability to effectively communicate data insights to non-technical stakeholders.
• Strong analytical and experimentation mindset able to test hypotheses measure ROI and communicate results.
• Excellent stakeholder management and communication skills.
• Ability to operate independently build prototypes quickly and drive change across functions.
• Provide timely updates on project progress changes and any potential issues.
• Establish timelines and milestones and allocate resources accordingly.
• Assess and manage project risks ensuring proactive solutions are in place.
• Experience with SaaS or subscription based business models as well as PLG or e-commerce.
  
  Interested candidates should submit their resume to
  to be considered for the role.
  
  

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Regularly required to sit at a desk in front of a computer and use hands to finger handle or feel objects tools or controls (including a computer keyboard and operating a telephone) lift and/or move up to 10 pounds.
• Frequently requires the use of hands and arms for reaching as well as the ability to walk and communicate effectively through speaking and listening.
• Specific vision abilities required by this position include close vision color vision and the ability to adjust focus.
• Noise level in the work environment is usually moderate.
• Type on a computer keyboard and look at a computer monitor and operate a cell phone or a computer-based phone

Required Experience:

Senior IC