Creative Director
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Job Location:
Sheboygan, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Acuity is seeking a Creative Director to formalize and enhance our brand identity ensuring a consistent and compelling visual and verbal expression that reflects our values builds trust and drives engagement. As a Creative Director youll lead the development of a cohesive creative strategy and partner closely with marketing internal communications and distribution teams to bring our brand to life across every touchpoint.
ESSENTIAL FUNCTIONS:
- Exemplify Acuitys Common Purpose Mission and Values through daily actions role modeling relentless pursuit of excellence courage to experiment and stretch and intentionality in fostering relationships with stakeholders and teams across the organization.
- Evolve and formalize Acuitys brand identity including visual systems tone of voice and creative standards for all internal and external audiences.
- Lead the creation and governance of brand guidelines to ensure consistency across marketing communications digital and agent materials.
- Partner with senior leadership to translate business objectives into clear creative strategies that reinforce our brand positioning and values.
- Direct the conceptual and visual development of campaigns content and experiences that engage employees empower agents and attract customers.
- Oversee creative production for digital print video and experiential initiativesfrom concept through executionensuring a high standard of excellence and innovation.
- Lead mentor and inspire a growing team of designers writers and creative partners to deliver impactful and brand-aligned work.
- Collaborate with cross-functional teams (Marketing Internal Communications Product HR and Distribution) to ensure creative alignment and cohesion across all touchpoints.
- Partner with Internal Communications to develop creative approaches that strengthen culture and employee engagement.
- Collaborate with Agent and Field teams to ensure brand consistency and empowerment across agent-facing materials and experiences.
- Ensure the customer experience reflects a unified brandfrom awareness and onboarding through retention and service.
- Stay ahead of creative and industry trends to bring fresh modern ideas to the insurance space.
- Evaluate creative performance and audience feedback to optimize brand effectiveness and impact.
- Manage external creative agencies and vendors as needed ensuring alignment with brand strategy and budget parameters.
- Demonstrated ability to manage multiple projects/deadlines.
- Reasonably regular predictable attendance.
- Perform other duties as assigned.
EDUCATION:
Bachelors degree in Design Marketing Communications or related field (Masters preferred).
EXPERIENCE:
- 10 years of experience in creative direction brand management or integrated marketing ideally within financial services insurance or a highly regulated industry.
- Proven track record developing and executing cohesive brand systems across diverse audiences.
OTHER QUALIFICATIONS:
- Exceptional portfolio demonstrating creative leadership and strategic brand storytelling.
- Strong understanding of digital print and experiential design best practices.
- Experience leading and mentoring creative teams in a dynamic collaborative environment.
- Excellent communication and presentation skills with the ability to influence and inspire at all organizational levels.
- Deep appreciation for balancing creativity with clarity consistency and business objectives.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Exceptional organizational time management and problem-solving skills.
- Strong interpersonal skills and ability to work effectively with cross-functional groups.
- Ability to adapt to change through utilization of new concepts and technologies.
- Drive to learn new things and stay current on industry and design trends technologies and tools.
*Acuity does not sponsor applicants for U.S. work authorization.*
This job is classified as exempt.
We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability race color religion gender national origin age genetic information military or veteran status sexual orientation marital status or any other protected Federal State/Province or Local status unrelated to the performance of the work involved.
If you have a disability and require reasonable accommodations to apply or during the interview process please contact our Talent Acquisition team at . Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.
Required Experience:
Director
Key Skills
- Marketing
- Logo Design
- Trello
- Adobe Creative Suite
- Martech
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Copywriting
- Customer relationship management
- Experience Design
- Adobe Indesign
About Company
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