Marketing Specialist

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

JOB SUMMARY

Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as a liaison for sponsorships and off-site events. Assists in Marketing Player and Agent communications and prize fulfillment as well as assisting with the development and maintenance of content on all digital platforms (website mobile apps micro-sites social media etc.).

ESSENTIAL FUNCTIONS

Creation of Marketing Content:

o Work with internal and external teams to initiate develop and execute marketing support for product launches and promotions on digital channels and other Lottery-owned assets.

o Support the Product and Promotional Development Managers in the development of new products promotions and marketing projects.

o Work in collaboration with the graphic design team to develop compelling and consistent messages across multiple channels.

o Assist in the maintenance of relevant documentation and project schedules.

Planning Executing and Analyzing Promotions Events and Sponsorships:

o Work with Marketing Team to write and review web content Administrative Bulletins and specification documents for promotions events and sponsorships.

o Identify negotiate execute and manage staffing needs for in-field promotional events and sponsorships.

o Produces and presents comprehensive summaries of each project and promotion.

Demonstrate outstanding Customer Service techniques and ability to identify potential negative or crisis situations and respond appropriately to best mitigate issues.

o Order relevant in-field promotional items ensures their on-time delivery for events and manages inventory levels.

o Certify that the Lottery and external partners execute assets and agreements to contractual obligation.

Proficient in social media content development and implementation.

Participate in off-site promotional events.

Must have a valid drivers license and be able to travel statewide as required.

Must be available to work promotional events on nights and weekends occasionally.

Perform related duties as assigned.

PREFERRED QUALIFICATIONS

Bachelors degree in Marketing a comparable degree or equivalent experience.

Superb marketing writing skills and attention to detail.

Knowledge of marketing principles and techniques.

Ability to manage several projects and lead teams when necessary.

Experience working in an office environment and on team projects.

Familiarity with Microsoft office and other marketing programs such as Photoshop Illustrator Premiere etc. is preferred.

Experience with graphic design

Understanding of social media management.

Self-motivated and able to work independently when necessary.

Interest and ability to take direction and learn new skills.

Resumes will be reviewed in mid-January. Interviews will start in late January.

To be considered for this position INTERNAL applicants (current MSLC employees only) should submit a cover letter and resume to: .

ALL EXTERNAL APPLICANTS MUST APPLY ON MASSCAREERS:

Range Information

For external applicants who are not current employees of the Massachusetts State Lottery Commission (MSLC) the non-negotiable starting salary for this position is $82441.71 (Job Grade 24/Step 1).

For current MSLC union employees the starting salary for this position will be calculated using union promotional rules.

NOTE: Per the bargaining unit contract the salary for this position will increase by 2% effective January 11 2026.

The Massachusetts State Lottery Commission is an Equal Opportunity Employer and does not discriminate on the basis of race religion color sex gender identity or expression sexual orientation age disability national origin veteran status or any other basis covered by appropriate law.

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JOB SUMMARYAssists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as a liaison for sponsorships and off-site events. Assists in Mark...