Senior Manager, Trade Planning

Job Description

Role Purpose
The Senior Manager Trade Planning is responsible for defining and executing category-specific trade strategies that drive sustainable growth profitability and customer value. This role leads end-to-end category trade planning ensures strong alignment with corporate trade initiatives and builds a high-performing team culture that delivers results in a dynamic retail environment.

Key Responsibilities
1. Category Trade Strategy & Execution

• Develop and lead innovative forward-looking category trade strategies aligned with overall business objectives customer needs and market dynamics.
  
• Drive category success by anticipating future trends competitive landscape shifts and evolving shopper behaviors.
  
• Partner closely with the Merchandising team to identify growth opportunities define trade and promotional priorities and maximize category performance.
  
• Lead end-to-end planning execution and optimization of category trade campaigns and key trading events.
  
• Monitor analyze and evaluate campaign performance across sales profitability and customer metrics; translate insights into actionable strategic recommendations for continuous improvement.

2. Corporate Trade Alignment

• Collaborate with the Corporate Trade team to integrate category trade plans into company-wide trade campaigns and strategic initiatives.
  
• Ensure consistency alignment and synergy between category-level execution and broader corporate trade strategies.
  
• Act as a key liaison to ensure category objectives are effectively represented in enterprise trade planning.

3. Team Leadership & Working Culture

• Take ownership in fostering a one-team and can-do culture within the Trade Planning team and across cross-functional stakeholders.
  
• Lead coach and mentor a team of category trade planners promoting strategic thinking collaboration and accountability.
  
• Build and strengthen team capabilities in trade planning data analytics performance management and stakeholder engagement.
  
• Encourage continuous improvement resilience and innovation within the team.

Qualifications & Experience

• Bachelors or Masters degree in Business Marketing or a related field.
• Minimum 10 years of experience in trade planning category management retail strategy or related functions with at least 5 years in a people leadership role.
  
• Strong strategic and analytical capability with a deep understanding of category dynamics customer behavior and retail performance drivers.
  
• Proven ability to lead cross-functional teams and influence senior stakeholders in a complex organization.
  
• Excellent communication project management and decision-making skills.