Senior Marketing Analyst

Belgrade - Serbia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About the Role:
We are looking for a senior Marketing Data Analyst to join our marketing analytics team. The role focuses on measuring marketing performance analyzing user funnels designing A/B tests and generating actionable insights to optimize marketing strategies. The analyst will work closely with internal marketing teams to build dashboards automate reporting and develop data-driven recommendations.

Key Responsibilities:

Develop comprehensive reports to evaluate marketing effectiveness across channels (Performance Direct Marketing Influence Affiliate SEO SMM Brand PR Referral Programs etc.).
Analyze user funnels identify drop-offs and generate hypotheses to improve key metrics (acquisition retention conversion).
Design and evaluate A/B tests and custom attribution models; implement incrementality and marginal ROAS analyses.
Build dashboards and alerting systems to monitor metric deviations.
Support marketing teams with structured data analysis to guide decisions.
Develop unit economics for acquisition retention upsell and cross-sell processes.
Maintain and optimize marketing data infrastructure (AppsFlyer Google Analytics GTM Segment etc.).
Collaborate with internal teams to implement predictive analytics and scoring models where relevant.

Requirements:

4 years of experience as a data analyst including 2 years in marketing analytics.
Advanced SQL skills (CTEs window functions query optimization).
Proficient in Python for analytics and automation beyond basic reporting.
Experience building cross-channel analytics for B2C/B2B cohort analysis and marketing attribution.
Strong skills in BI tools such as Tableau PowerBI Looker or Superset.
Experience with ETL pipelines and data integration.
Strong analytical thinking attention to detail and ability to structure complex calculations and data processes.
Experience with A/B testing and marketing experiment design.
Experience with CDP Airflow dbt or ML models is a plus.
Knowledge of marketing measurement methodologies (web mobile surveys MMM GDRP LAT) is a plus.

Soft Skills:

Structured thinking and problem-solving.
Excellent communication skills to explain complex analytics to non-technical teams.
Critical thinking to validate data and hypotheses.
Flexibility and adaptability to changing requirements and new data.
Autonomy and responsibility for driving projects to completion.

Why Join Us:

Work on marketing analytics for a wide range of products and channels.
Opportunity to build reporting and data infrastructure from scratch.
Collaborate with cross-functional teams in a fast-paced environment.
Engage in predictive modeling and advanced analytics projects over time.

About the Role: We are looking for a senior Marketing Data Analyst to join our marketing analytics team. The role focuses on measuring marketing performance analyzing user funnels designing A/B tests and generating actionable insights to optimize marketing strategies. The analyst will work closely w...

Key Responsibilities:

Develop comprehensive reports to evaluate marketing effectiveness across channels (Performance Direct Marketing Influence Affiliate SEO SMM Brand PR Referral Programs etc.).
Analyze user funnels identify drop-offs and generate hypotheses to improve key metrics (acquisition retention conversion).
Design and evaluate A/B tests and custom attribution models; implement incrementality and marginal ROAS analyses.
Build dashboards and alerting systems to monitor metric deviations.
Support marketing teams with structured data analysis to guide decisions.
Develop unit economics for acquisition retention upsell and cross-sell processes.
Maintain and optimize marketing data infrastructure (AppsFlyer Google Analytics GTM Segment etc.).
Collaborate with internal teams to implement predictive analytics and scoring models where relevant.

Requirements:

4 years of experience as a data analyst including 2 years in marketing analytics.
Advanced SQL skills (CTEs window functions query optimization).
Proficient in Python for analytics and automation beyond basic reporting.
Experience building cross-channel analytics for B2C/B2B cohort analysis and marketing attribution.
Strong skills in BI tools such as Tableau PowerBI Looker or Superset.
Experience with ETL pipelines and data integration.
Strong analytical thinking attention to detail and ability to structure complex calculations and data processes.
Experience with A/B testing and marketing experiment design.
Experience with CDP Airflow dbt or ML models is a plus.
Knowledge of marketing measurement methodologies (web mobile surveys MMM GDRP LAT) is a plus.

Soft Skills:

Structured thinking and problem-solving.
Excellent communication skills to explain complex analytics to non-technical teams.
Critical thinking to validate data and hypotheses.
Flexibility and adaptability to changing requirements and new data.
Autonomy and responsibility for driving projects to completion.

Why Join Us: