Manager, Integrated Marketing Calendar

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.

How youll make an impact:

Were looking for a Manager Integrated Marketing Calendar. This role is central to ensuring that our brand storytelling and commercial priorities come to life consistently across all channels and touchpoints. Youll serve as the connective tissue between brand strategy creative merchandising channel and planning teams - building maintaining and evolving the integrated marketing calendar that drives alignment efficiency and business impact across our portfolio of brands.

Integrated Marketing Calendar Planning 80%

• Own the development and management of the Integrated Marketing Calendar across Carters OshKosh Bgosh Little Planet Otter Avenue and Skip Hop ensuring alignment across brand creative merchandising e-commerce and planning teams.
• Operate as a strategic thinker with a passion for planning storytelling and delivering impactful campaigns that drive brand love and commercial results.
• Bring strong project management organizational and communication skills with an ability to translate big-picture brand priorities and seasonal market share moments into clear actionable plans.
• Partner cross-functionally with merchandising eCommerce planning and creative partners to align product stories with peak shopping periods and family-centered seasonal milestones.
• Translate commercial strategies and product priorities into consumer-facing campaign plans that drive awareness traffic and conversion.
• Serve as the go-to resource for campaign visibility ensuring all teams are informed of upcoming launches milestones and deliverables.
• Foster cross-functional alignment by leading integrated planning meetings that bring visibility and clarity to upcoming campaigns.
• Be a collaborative detail-oriented leader who thrives in a fast-paced environment with a constant willingness to problem solve and act.

Marketing Operations & Performance 20%

• Manage and optimize planning processes to ensure teams are working with clear visibility of upcoming campaigns deadlines and deliverables.
• Monitor campaign execution to ensure marketing activations are delivered on time on brand and consistent across channels.
• Collaborate with analytics and insights teams to evaluate calendar and campaign effectiveness making recommendations to evolve timing and execution strategies.

Wed Love to hear from you if:

Preferred skills and experience:

• 57 years of experience in brand marketing marketing operations or campaign/project management.
• Strong organizational and project management skills with proven ability to manage complex timelines and multiple stakeholders.
• Excellent communication and relationship-building skills; able to influence and align cross-functional partners.
• Proven ability to connect brand vision to market share priorities and seasonal retail opportunities.
• Experience planning and executing marketing campaigns around high-volume retail events such as Holiday Back-to-School and Black Friday.
• Experience in retail apparel or consumer products (preferred).
• Comfort with ambiguity and ability to adapt quickly in a dynamic fast-paced environment.
• Collaborative solutions-oriented mindset with strong attention to detail.

Make a career at Carters:

• Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.