ASE GT (Guj)

Job Details

• Position: Area Sales Executive – GT

• Department: Field Sales

• Location: Ahmedabad

• Job Type: Permanent

• Experience Required: 4–12 Years

Role Purpose

To achieve distribution display and sales objectives (primary & redistribution) by effectively managing Super Stockists RDS and their field force in line with company values and business goals.

Key Responsibilities

1. Financial

• Achieve primary sales and redistribution targets

• Drive profitable and sustainable business growth

• Monitor competitor pricing sales trends and market data

2. Customer & Distribution

• Strengthen distribution network of Super Stockists and RDS

• Ensure optimal stock levels as per company norms

• Expand width and depth of product availability including new channels

3. Process & Execution

• Implement and monitor market inputs

• Manage product distribution and merchandising execution

• Ensure display standards and ethical business practices

4. People Management

• Manage motivate train and develop RDS and their sales teams

• Improve productivity and on-ground execution

Key Deliverables

• Achievement of sales targets

• Acquisition and retention of business partners

• Market penetration and territory expansion

• Strong customer relationship management

• Effective order management and coordination with logistics

Key Stakeholders

• Zonal Sales Manager

• Area Sales Manager

• Branch Commercial & Logistics Teams

• Super Stockists RDS and Channel Partners

Eligibility Criteria

• Qualification: Graduate / MBA preferred

• Experience:

  • Minimum 3 years of frontline retail sales experience

  • FMCG experience mandatory

  • Hands-on experience in DMS & Sales Force Automation (minimum 2 years – active environment)

Key Competencies

Functional:

• General Trade & Rural Sales knowledge

• SFA & DMS proficiency

• Super Stockist & RDS management

• ROI and sales analytics