ASMGT (MP)

Job Title: Area Sales Manager – General Trade (GT)

Department: Field Sales – General Trade
Location: As per business requirement
Employment Type: Permanent
Experience: 5–8 Years

About Zydus Wellness

Zydus Wellness is a leading FMCG organization focused on health and wellness across nutrition healthcare and personal care categories. Since launching Sugar Free in 1988 the company has built iconic brands such as Complan Glucon-D Everyuth and Nutralite.

Serving over 50 million households Zydus Wellness partners with 90000 dairy farmers and 2000 MSMEs with multiple manufacturing and co-packing facilities in India and overseas. Headquartered in Ahmedabad and Mumbai the company is listed on BSE and NSE and operates across 25 countries.

Role Purpose

The Area Sales Manager – General Trade will lead GT sales operations in the assigned territory driving primary and secondary sales distribution expansion team productivity and market execution for the Complan & Glucon-D portfolio ensuring sustainable and profitable growth.

Key Responsibilities

Sales & Financial Performance

• Drive primary sales secondary sales and volume/value growth across GT channels

• Achieve monthly quarterly and annual sales targets

• Ensure profitable and sustainable business growth

Distribution & Channel Management

• Appoint manage and develop Distributors / Super Stockists

• Drive numeric weighted and range distribution

• Ensure strong distributor hygiene: stock norms ROI and claims

Market Execution & Visibility

• Ensure product availability freshness and visibility across outlets

• Drive execution of schemes promotions and trade programs

• Improve shelf share brand presence and SKU penetration

Team Leadership

• Lead coach and develop Sales Officers / Sales Executives

• Monitor beat plans coverage strike rate and productivity

• Conduct regular market working and performance reviews

Business Development & Growth Initiatives

• Drive new outlet additions and market expansion

• Strengthen relationships with key wholesalers and retailers

• Track competitor activity pricing and trade practices

Reporting & Administration

• Prepare territory sales plans forecasts and review decks

• Monitor scheme ROI distributor performance and market KPIs

• Ensure accurate reporting through SFA and internal systems

Key Stakeholders

• Branch Head / Zonal Sales Manager

• Sales Officers & Frontline Team

• Distributors & Super Stockists

• Supply Chain & Commercial Teams

• HR Business Partner

Educational Qualification

• Graduate (MBA preferred)

Experience & Skill Requirements

• 5–8 years of FMCG General Trade sales experience

• Minimum 2–3 years in a team-handling role

• Experience in Food / Beverage / Nutrition / OTC categories preferred

• Strong understanding of distribution management and GT execution

• Hands-on exposure to Sales Force Automation (SFA)

• Proven ability to manage distributors and drive ROI

Behavioral Competencies

• Strong leadership and people development skills

• Result-driven with high ownership mindset

• Analytical market-aware and execution-focused

• Strong negotiation and relationship management ability

• Excellent communication and presentation skills