User Acquisition Executive, Publisher Growth
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Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
The User Acquisition Executive is responsible for the day-to-day planning execution and optimization of multi-channel UA campaigns aimed at driving aggressive and profitable user growth. Working across key platforms and ad networks (Google Ads Facebook Ads TikTok AppLovin etc.) you will meticulously analyze performance data (CPI ROAS installs) and market trends to execute data-driven strategies. This role requires a highly analytical and detail-oriented individual focused on campaign efficiency managing operational tasks and collaborating cross-functionally to ensure UA tactics deliver maximum impact against core business objectives.
What Youll Do
- Plan manage and optimize multi-channel user acquisition campaigns across key platforms such as Google Ads Facebook Ads Tiktok AppLovin Mintegral Moloco Liftoff UnityLevelPlay and other ad networks.
- Analyze performance data including market trends competitor insights and campaign metrics (CPI CTR IR ROAS/ROI installs) to identify growth opportunities and shape effective UA strategies.
- Conduct A/B testing for ad creatives and collaborate with Creative teams to translate data-driven insights into stronger marketability and conversion outcomes.
- Work closely with global advertising partners and networks to drive campaign optimization adopt best practices and explore new traffic sources to expand user reach.
- Monitor product and revenue metrics to understand user behavior determine funnel improvements and align UA tactics with business goals.
- Stay updated on platform policies new features and industry developments ensuring each networks best practices are implemented effectively.
- Collaborate cross-functionally with product data and creative teams to ensure cohesive execution and continuous improvement across campaigns.
Who You Are
- 1-2 years of hands-on experience in performance marketing or user acquisition preferably across platforms such as Google Ads Facebook Ads Tiktok AppLovin Mintegral Moloco Liftoff UnityLevelPlay and other ad networks.
- Proficiency with MMP platforms (e.g. AppsFlyer Adjust) and understanding of key Monetization metrics (ROAS LTV ARPDAU etc).
- Experience in in-app marketing or funnel optimization to drive deeper user engagement and conversions.
- Strong analytical and problem-solving skills with the ability to interpret multiple data sources and translate insights into actionable strategies.
- Organized and adaptable capable of managing multiple campaigns deadlines and cross-functional stakeholders.
- Excellent communication skills in English (both written and verbal).
- A creative and curious mindset with the ability to identify trends and propose innovative solutions.
- Customer-centric proactive and emotionally intelligent when working with teams and partners.
- Demonstrated growth mindset with a strong desire for continuous learning sharing knowledge and professional development.
- Resilient flexible and comfortable working in a fast-paced environment with frequent changes.
Why Youll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-3 months salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- TGIF monthly birthday and other fun events
- A MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional active international and dynamic environment
Key Skills
- Eclipse
- Bus Driving
- General Employment
- IT Service Management
- Financial Accounting
About Company
AnyMind Group is an end-to-end Brand Enablement Platform with proprietary software that enables individuals and businesses for brand building, manufacturing, e-commerce, marketing, logistics and global expansion.
