Community Relations and Marketing Specialist

SUMMARY

The Community Relations and Marketing Specialist supports the Key Training Centers mission through strategic outreach community engagement and marketing initiatives. This position focuses on strengthening relationships within the community expanding visibility for the organization and promoting programs events and fundraising efforts. The Specialist works closely with the Media and Graphic Artist to ensure consistent and effective branding across all platforms. This role involves expanding the organizations presence and connections in other counties where the Key Training Center operates which necessitates regular travel to those areas.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist in planning developing and executing marketing and community outreach strategies to promote the Key Training Centers programs events and services.
• Work closely with the Media and Graphic Artist to coordinate social media print materials email campaigns and other marketing efforts.
• Build and maintain relationships with community organizations local businesses media partners and civic groups to enhance visibility and support.
• Represent the Key Training Center at community events expos and presentations to share information and promote engagement.
• Identify new outreach and partnership opportunities within Citrus County and other counties where the Key Training Center operates.
• Develop and maintain a marketing calendar that aligns with organizational goals and major events.
• Conduct outreach to other counties where the Key Training Center operates to strengthen partnerships promote services and identify new marketing opportunities.
• Assist with sponsorship outreach and donor cultivation in collaboration with the Foundation team.
• Support the planning and promotion of fundraising and awareness events.
• Assist with the coordination setup/teardown and execution of Key events as needed.
• Assist in writing press releases newsletters and social media posts to maintain consistent messaging and branding.
• Track marketing metrics and community engagement data to measure campaign effectiveness.
• Maintain promotional materials inventory and coordinate distribution as needed.
• Travel as necessary within Citrus County and other counties where the Key Training Center operates for outreach events and partnership meetings.
• Performs other duties as required or assigned.

SUPERVISORY RESPONSIBILITIES- None

QUALIFICATIONS- To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION and/or EXPERIENCE- High school diploma or equivalent certification; prefer one to three years related experience and/or training in areas of Marketing Communications or Public Relations.

CERTIFICATIONS LICENSES REGISTRATIONS- Valid Florida drivers license and safe driving record.

LANGUAGE SKILLS- Excellent interpersonal verbal and written communication skills.

OTHER SKILLS AND ABILITIES-

• Experience in community outreach marketing or public relations preferably within a nonprofit or service-oriented organization.
• Strong communication and public speaking skills with the ability to engage a variety of audiences.
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint Outlook).
• Basic knowledge of Adobe Creative Suite (Photoshop Illustrator InDesign) and/or Canva.
• Experience with social media platforms and email marketing systems preferred.
• Ability to collaborate effectively with the Media and Graphic Artist to produce marketing materials and campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects.
• Self-motivated and comfortable working both independently and as part of a team.
• Must be able to travel weekly to The Villages for outreach and relationship-building efforts.
• Ability to adapt to last-minute changes and prioritize tasks effectively.
• Willingness to assist with event preparation and on-site support as part of a collaborative team.
• Ability to work a flexible schedule including evenings weekends or holidays as needed for events or outreach.
• Ability to promote a safe working environment and follow organizational safety procedures.
• Ability to embrace change in support of the organization.
• Willingness to comply with in-service training or other organizational mandates.
• Passion for supporting the Key Training Centers mission and positively representing individuals with intellectual and developmental disabilities.

PHYSICAL DEMANDS- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee regularly uses writing utensils tools computers and POS machines. The ability to observe details at close and long range. The ability to communicate information and ideas so that others will understand. Must be able to exchange accurate information.

Must be able to remain in stationary positions for extended periods of time or to move about frequently. Occasionally ascends/descends a ladder/stairs to perform essential functions. Must be able to constantly position oneself to carry out duties. Is frequently required to move furniture boxes etc. up to 50 pounds. Must be able to work in outdoor weather conditions.

WORK ENVIRONMENT- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Exposure to indoor environments as well as outdoor environments with inclement Florida weather including heat humidity rain and wind conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet to moderate.

OCCUPATIONAL RISKS- This position may be exposed to blood body fluids or tissue unsanitary conditions rodents and insects. Protective gloves are available. Hepatitis B vaccine is available but not required. There is a potential for injury in this position if proper safety procedures and protocols are not followed or if violations are not promptly reported. Back neck or arm injury is possible if the employee does not exercise proper body mechanics when lifting bending twisting etc.

Key training Center provides equal employment opportunities to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Required Experience:

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