Field Marketer

Tokyo - Japan

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketer Field Marketing - Japan

We are seeking a Marketer who will develop and execute HubSpots Field Marketing strategy in Japan through high-impact in-person and virtual events that drive pipeline growth and customer engagement in particular targeting the Small Business and Mid-Market segments. This role requires someone who thrives at the intersection of sales collaboration event production and experiential marketing - someone who can create memorable in-person and virtual experiences that drive meaningful business relationships and pipeline growth.

Youll be building and scaling our field marketing presence while serving as the primary marketing contact for Japan BDR (Business Development Reps) Sales and Customer Success Teams. The ideal candidate is a hands-on event marketer who excels at logistics coordination stakeholder management and creates memorable brand experiences that convert to measurable business results.

You will work closely with our APAC and global marketing teams to share learnings from the Japan market while adapting global field marketing best practices for local success.

Responsibilities:

Develop and execute in-person and virtual event strategy for Japan including trade shows prospect roundtables third party events and group demos to drive sales pipeline revenue and brand awareness targeting Small Business and Mid Market segments
Own the end-to-end process for field marketing events including content creation speaker coordination logistics management and vendor relationships
Serve as the primary marketing contact for Japan BDR Sales and Customer Success Teams on event-related initiatives managing event invitations attendance coordination and ensuring active participation in field marketing programs
Collaborate closely with Revenue Marketing and Integrated Marketing colleagues to share local market insights and ensure effective execution of integrated campaigns
Track and analyze performance on deals pipeline and MRR generated through field marketing initiatives identifying opportunities for continuous improvement

Qualifications:

Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
35 years of B2B marketing experience with proven track record in hands-on event execution and field marketing ideally within SaaS environments with demonstrated ability to set event strategy and prioritize initiatives based on business impact
Strong relationship-building skills with BDR and Sales Teams with demonstrated ability to work collaboratively in cross-functional environments
Exceptional project management and logistics coordination abilities for managing multiple simultaneous events with strong attention to detail
Hands-on experience with event logistics including venue sourcing vendor negotiations catering coordination and on-site event management
Comfortable being on-site at events in Tokyo Osaka or other cities managing real-time adjustments and ensuring flawless attendee experiences
Experience building speaker programs recruiting executive speakers and coordinating customer testimonials and panels
Self-starter with proven ability to independently manage end-to-end event production including vendor relationships venue negotiations and on-site execution in the Japanese market
Data-oriented with ability to track event performance pipeline attribution and optimize programs based on measurable results

What Youll Be Doing Day-to-Day:

Planning and executing in-person and virtual events from venue selection and vendor negotiations to on-site coordination and post-event follow-up
Collaborating within the Marketing Team as well as BDR and Sales Leaders on event strategy target account selection invitation lists and team engagement
Managing speaker recruitment rehearsals and customer panel coordination for high-quality program delivery
Coordinating with vendors venues to ensure smooth event execution and exceptional attendee experiences
Conducting post-event debriefs with BDR and Sales Teams and analyzing attendee feedback to continuously improve event quality

What Makes This Role Exciting:

Boots-on-the-Ground Impact Youll be the regional operator who brings marketing programs to life in Japan creating memorable brand experiences that directly drive pipeline and customer engagement. Youll own the complete event lifecycle from concept to measurable business results.
Strategic Sales Partnership Working as the primary event marketing partner for Japan SB and Mid-Market BDR and Sales Teams youll build strong relationships that bring prospects and customers together for meaningful conversations accelerate deal cycles and strengthen customer relationships.
Regional Influence Your field marketing successes in Japan will be shared across APAC and globally within HubSpot positioning you at the forefront of field marketing innovation while showcasing what works in the unique Japanese B2B market.

We welcome diverse perspectives and encourage applicants to apply even if your experiences dont perfectly align with every requirement.

We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

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Marketer Field Marketing - JapanWe are seeking a Marketer who will develop and execute HubSpots Field Marketing strategy in Japan through high-impact in-person and virtual events that drive pipeline growth and customer engagement in particular targeting the Small Business and Mid-Market segments. T...