Campaign Insights Analyst (Remote)

Vericast helps U.S. banks and credit unions grow through precision marketing and measurable outcomes. As a Campaign Insights Analyst your mission is to turn raw campaign results into crisp executive-ready stories that our Account Executives and Client Strategists can use to influence renewals upsells and next-best-tests. Youll wrangle data surface the so what and craft visuals speaker notes that make performance unmistakably clear.

Key Duties & Responsibilities

• Analyze campaign performance (matchbacks segment/offer results etc) to distill the why behind the whatcohorts lift incrementality signals creative/offer splits geo or branch patterns time trends and more.
• Build the story: draft the executive headline structure the narrative (Context Signal So What Now What) and create speaker notes for AEs/Client Strategists.
• Visualize with Tableau: produce clean reusable dashboards and export-ready visuals (no chart junk brand-on executive-friendly).
• Own readout assets: monthly performance summaries QBR slide sections one-pagers win/loss insight briefs and a living pattern library of best-practice visuals.
• Partner tightly with AEs & Client Strategists to align on hypotheses and the decisions a readout must enablebefore you ever open a dataset.
• Operational excellence: uphold SLAs QA your work and maintain a small component library (templates color scales annotations) to speed future builds.
• AI-forward workflow: use AI for exploratory analysis rapid storyboard drafts code review/snippets narrative polishing and outlier detectionresponsibly and transparently.

Youll be great at this if you

Love clarity. You reduce noise to signal and can explain a result in one sentence.

Think like a consultant. You connect performance to business outcomes (deposits loans primacy proxies) not just CTRs.

Design with intent. You choose the chart that best answers the questionand label the takeaway not just the axes.

Qualifications :

Education & Experience

24 years in data analysis marketing analytics or BI.

Tableau (hands-on)calculated fields LODs parameter controls level-appropriate performance tuning export quality.

SQL (Required)joins windows aggregations; comfort profiling messy matchback files and campaign tables.

Statistics & testing basicsconfidence intervals practical significance A/B testing pitfalls cohort analysis.

Communicationtight executive writing structured narratives clear speaker notes.

AIhands-on with AI for EDA/storyboarding/visual drafts or strong appetite to learn quickly.

Nice to Have

Python or R for quick EDA (pandas/dplyr) tidy data and chart exports; regex & data cleaning.

Experience with marketing performance data (direct mail paid social display online video) attribution trade-offs and incrementality concepts

Additional Information :

Base salary: $90000-$105000

Position is eligible for an annual bonus incentive program; more information will be provided on the bonus program for this role during the interview process.

*Applications will be accepted through February 1 2026 after which the posting will be closed and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as skill level cost of living experience and responsibilities.

At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our  an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit:  #LI-REMOTE

Remote Work :

Yes

Employment Type :

Full-time