Senior Manager, Events

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

MISSION

The Senior Manager of Indigo Events is responsible for creating engaging events; events that inspire educate and entertain to foster connection and community and enhance Indigos brand.

The Senior Manager will drive event sales profit and brand affection incrementally to Indigos core business channels. The Senior Manager will deliver successful events that inspire Indigos customers while positively engaging authors publishers and Indigos store teams.

KEY PERFORMANCE METRICS

Customer Participation & Traffic
Author & Publisher Engagement
Events NPS
On-Time Operational SLAs
Events Revenue & Profitability
Employee Engagement

KEY ACCOUNTABILITIES

Strategic

Identify growth opportunities and partnerships to expand reach and profitability.
Integrate events into Marketing and eCommerce strategies to maximize impact.

Functional

Inspire and develop the events team to achieve operational and financial success.
Build strong relationships with authors publishers and internal stakeholders.
Optimize processes to improve efficiency and (external & internal) customers satisfaction.
Lead planning and execution of a brand-appropriate events calendar.
Develop a rolling 52-week plan that articulates the known deliverables and key goals for events year-round
Deliver exceptional events that strengthen brand affinity and community connection.
Communicate event performance and objectives effectively to cross-functional teams and executives.
Lead frequent customer and sales analytics to share results and critically assess previous performance with key stakeholders to iteratively improve.
Make strategic recommendations to leadership based on customer & business insights.

People

Develop a high performing & engaged team
Provide feedback and coaching to develop direct reports and mentees
Shape and influence team culture to reflect Indigos values and direction
Empower team members through clear expectations performance management and growth opportunities
Attract develop and retain top talent
Act as a mentor & role model helping others understand the broader impact of their work
Foster collaboration and knowledge sharing across teams and functions
Ensure team alignment with organizational goals and cultural values

Cultural

Model Indigos Guiding Principles and convey a positive forward-thinking image
Embrace and influence change fostering a culture resonant of our guiding principles and in particular emphasizing data driven systems thinking and customer centric.
Celebrate diversity of thought and encourage open dialogue
Take an active role in shaping organizational culture through leadership and example

RELATIONSHIPS

Reports to: Vice President Customer Experience & eCommerce

Manager once Removed (MOR): EVP & Chief Customer Officer

Internal: Customer Service Creative Finance Indigo Love of Reading Loyalty Marketing Merchants Retail Operations & Communication Supply Chain & Distribution Centre

External: Authors Publishers & Vendors Vendors Venues & Production Partners

Qualifications :

Work Experience / Education / Certifications

8-10 years of experience in Customer Experience Events or Marketing.
Bachelors degree in business marketing or related field; MBA or equivalent is an asset.
Experience in retail hospitality or media & publishing required.

Competencies / Skills / Attributes

Strategic thinker with strong business acumen and foresight.
Strong relationship builder and communicator with a strong leadership presence.
Thoughtful brand advocate and customer obsessed.
Deep understanding of marketing & customer behaviour.
Proven ability to lead through complexity and ambiguity.
This position requires regular travel to event sites and venues.

Additional Information :

At Indigo all applications submitted are reviewed in detail by our HR team. In certain aspects of the hiring process artificial intelligence (AI) tools may be used specifically for screening and assessments. These tools support our team and are used to help bring relevant criteria to the foreground and do not replace human judgment. We are committed to using AI responsibly fairly and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo Diversity Equity Inclusion and Accessibility are core to our values. We integrate these principles into our training policies and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences including but not limited to individuals who identify as BIPOC (Black Indigenous and People of Color) members of the 2SLGBTQIA community and persons with disabilities. If you require an accommodation during the recruitment process please contact Human Resources at

This posting is for a current opportunity within Indigo.

Remote Work :

Employment Type :

Full-time

MISSIONThe Senior Manager of Indigo Events is responsible for creating engaging events; events that inspire educate and entertain to foster connection and community and enhance Indigos brand.The Senior Manager will drive event sales profit and brand affection incrementally to Indigos core business c...