Growth & PLG Marketing Manager

You will own PLG from first click to renewal. Youll run weekly experiments across paid and organic channels obsess over conversion metrics and build the marketing engine that makes Kanz a household name for hiring in Saudi Arabia.

Youll be guided by a senior marketing advisor who will coach you weekly but execution is yours.

What Youll Own

1. Channel Experimentation (Weekly Sprints)

• Run disciplined weekly experiments on TikTok Snapchat and recruiter WhatsApp groups
• Test hooks creatives audiences and messaging
• Kill what doesnt work fast. Double down on what does
• Manage an ad budget with full accountability for ROI

2. Conversion Tracking & Optimization

• Implement and supervise end-to-end tracking: ad click landing page signup activation payment renewal
• Own the funnel. Know where were leaking. Fix it.
• Ensure optimal First-Time User Experience (FTUX) in collaboration with product
• Report weekly: what worked what didnt whats next

3. Landing Page & PLG Funnel

• Own conversion rate from visitor to signup
• A/B test messaging layout CTAs
• Coordinate with dev to ship improvements quickly

4. Brand Splash

• Help create moments that put Kanz on the map in Saudi Arabia
• Influencer activations viral content PR stunts whatever moves the needle
• Think big execute scrappy

Qualifications :

What Were Looking For

• Experimentation mindset: You run tests read data iterate fast. Youre not precious about your ideas.
• Channel expertise: Hands-on experience with TikTok Ads Snapchat Ads or WhatsApp marketing. Bonus if youve done all three.
• Conversion obsessed: You think in funnels. You know what a good FTUX looks like. Youve optimized landing pages before.
• Tracking fluency: Comfortable with Google Analytics Mixpanel or similar. Can implement UTMs events and attribution without hand-holding.
• Saudi market intuition: You understand what makes content work in KSA. Arabic fluency strongly preferred.
• Scrappy executor: You dont wait for permission. You ship measure learn repeat.
• Coachable: Youll work closely with a senior advisor. You take feedback well and grow fast.

Tools Youll Use

• Ad platforms: TikTok Ads Manager Snapchat Ads Manager
• Analytics: Google Analytics Mixpanel (or similar)
• CRM: HubSpot
• Creative: Canva CapCut Figma
• Communication: Slack WhatsApp

Remote Work :

No

Employment Type :

Full-time