Esports and Gaming Manager Players
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Job Summary
PLAYER MANAGEMENT
Own the gaming and esports player (athlete) programme. Including but not limited to:
Managing a world class Player portfolio ensuring they know love and consume Red Bull and are best in class at representing the brand on and offline.
Bringing the most out of our partnerships with Players be it on the esports stage on stream or in the real world. The central point of contact on all player related topics within the business.
Day to day stakeholder management internally and externally with close regard to player availability needs project delivery and reporting.
Negotiating contracts including performance expectations and commercial rights.
Identification and scouting of new talent across esports pros and gaming creators to maintain a world class roster.
Develop 365 activation plans including marketing communications and performance activity.
STRATEGY
Working with the UK and Global teams to further develop and implement our long-term gaming player and seeding strategy to consistently meet key marketing priorities across the business.
Build a locally relevant network of gamers influencers co-creators esports teams third-party organisations and collectives within the world of Gaming ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.
PLAYER PROJECT
Lead and deliver ambitious and impactful player-led projects that bring their ideas to life in accordance with established business plans. This can manifest in real world projects at significant scale.
Work closely with signed players to guarantee their engagement and enjoyment alongside project credibility within the scene.
Form strong internal relationships to maximise involvement & support across departments.
Report results workflows and player experience to understand key learnings for future activations.
CONTENT
Work with the Red Bull Media Network to ensure we grow reach brand preference and product consideration by delivering new attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.
PRODUCT SEEDING
Lead the national product seeding programme ensuring that relevant people from a diverse range of gaming disciplines receive and understand the benefits of our product consume Red Bull cans in key moments of need for the brand.
Maintain organisation and updates of the established product and cooler distribution systems to an excellent standard.
CREATIVITY & IDEATION
Contribute regularly to creativity and innovation within the UK gaming team.
Develop unique disruptive ideas and formats that help grow Red Bulls presence in the UK Gaming space.
Support the creation of annual project plans and their presentation to leading internal stakeholders.
Qualifications :
At least 4 years of experience in marketing roles that rely on project management marketing strategy event production talent management and community building.
Strong experience managing high profile talent preferably within gaming.
Experience implementing product marketing activity to make an impact on brand awareness brand preference and consumption.
Proven track record of delivering premium events and/or projects at scale.
Extensive knowledge of the UK gaming & esports landscape as well as emerging trends.
Strong influencing skills with experience engaging diverse sporting stakeholders.
An understanding of brands & how they operate in the product marketing space.
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Compliance Management
- Administrative Functions
- Oversight
- Administrative Activities
- Administrative Tasks
- Budget Preparation
- Facilities Management
- Daily Operations
- Account Management
- General Ledger Accounts
- Personnel Files
- Administrative Management
- Financial Statements
- Administrative Operations
- Annual Budget
About Company
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