Marketing Strategy Senior Associate

Columbus, NE - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

The Acquisition Marketing Campaign Management team is seeking an energetic motivated and experienced marketing campaign manager to drive best-in-class consumer experiences serving as a creative marketing leader and executing multi-channel marketing campaigns.

As a Marketing Strategy Sr. Associate you will be responsible for developing executing and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels with a heavy emphasis on digital channels. These programs could include awareness product launch marketing website-specific marketing experiences local listings management acquisition customer cross-sell and retention campaigns.

Job responsibilities

Serving as the creative marketing leader driving best-in-class consumer experiences
Leading internal and external agency briefing and creative development
Managing campaigns (digital and print awareness and offer-based) to ensure initiatives are on-strategy on time and within budget parameters
Thinking critically and making recommendations to optimize campaigns to improve results drive efficiencies and reduce costs
Collaborating with marketing strategy managers to identify opportunities campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience delivering exceptional customer experience overall while also ensuring all the details of the experience are flawlessly executed
Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch
Contributing innovative and creative ideas as well as channel best practices
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team list team and list brokers toinfluence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content

Required qualifications capabilities and skills

Proven track record in direct or digital marketing with 5 plus years of experience
Proven critical outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens.
Digital consumer marketing experience in owned earned and paid channels - Strong executional knowledge of social paid display email SEO content and website creative
Knowledge of database marketing principles segmentation testing and results measurement
Ability to think strategically but willingness to roll up your sleeves and manage the details of direct marketing project execution
High energy solutions-oriented individual with the ability to work in a fast-paced environment while managing multiple initiatives simultaneously working well under pressure with tight deadlines and prioritization
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive can-do attitude; must be comfortable with continuously changing opportunities and priorities
Meticulous attention to detail and a curious mindset
Creativity and innovation with a focus on constant improvement
Strong knowledge of campaign execution and/or project management

Preferred qualifications capabilities and skills

2 plus years of agency/vendor management experience
Specific experience building premium / affluent financial campaigns
4-year college degree

Required Experience:

Senior IC

DescriptionThe Acquisition Marketing Campaign Management team is seeking an energetic motivated and experienced marketing campaign manager to drive best-in-class consumer experiences serving as a creative marketing leader and executing multi-channel marketing campaigns.As a Marketing Strategy Sr. As...

Description

Job responsibilities

Serving as the creative marketing leader driving best-in-class consumer experiences
Leading internal and external agency briefing and creative development
Managing campaigns (digital and print awareness and offer-based) to ensure initiatives are on-strategy on time and within budget parameters
Thinking critically and making recommendations to optimize campaigns to improve results drive efficiencies and reduce costs
Collaborating with marketing strategy managers to identify opportunities campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience delivering exceptional customer experience overall while also ensuring all the details of the experience are flawlessly executed
Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch
Contributing innovative and creative ideas as well as channel best practices
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team list team and list brokers toinfluence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content

Required qualifications capabilities and skills

Proven track record in direct or digital marketing with 5 plus years of experience
Proven critical outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens.
Digital consumer marketing experience in owned earned and paid channels - Strong executional knowledge of social paid display email SEO content and website creative
Knowledge of database marketing principles segmentation testing and results measurement
Ability to think strategically but willingness to roll up your sleeves and manage the details of direct marketing project execution
High energy solutions-oriented individual with the ability to work in a fast-paced environment while managing multiple initiatives simultaneously working well under pressure with tight deadlines and prioritization
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive can-do attitude; must be comfortable with continuously changing opportunities and priorities
Meticulous attention to detail and a curious mindset
Creativity and innovation with a focus on constant improvement
Strong knowledge of campaign execution and/or project management

Preferred qualifications capabilities and skills

2 plus years of agency/vendor management experience
Specific experience building premium / affluent financial campaigns
4-year college degree

Required Experience:

Senior IC

Key Skills

Digital Marketing
Marketing
MailChimp
Business Management
Constant Contact
HubSpot
Responsys
Email Marketing
Adobe Photoshop
Social Media Management
Copywriting
Adobe Indesign

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About Company

JPMorganChase

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more

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