Planner
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 75000 - 90000
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
The Planner is the heartbeat of our media strategy practice a strategist operator and problem-solver who takes full ownership of client outcomes. This role blends analytical rigor with creative judgment translating complexity into clarity. AMS planners are not order-takers; they are decision-makers who anticipate needs challenge assumptions and move work forward independently while keeping others informed.
Responsibilities
Media Strategy & Planning
- Develop and deliver integrated data-informed media plans that exceed client KPIs.
- Use multiple data sources to craft numerically sound recommendations and bring forward fresh creative ideas in media choice and usage.
- Translate media math into stories that make sense to clients and colleagues.
Client Leadership
- Proactively identify risks opportunities and growth areas for clients thinking like an owner not a vendor.
- Confidently present plans and recommendations anticipating questions and leading conversations with clarity and conviction.
- Foster trusted client relationships by consistently demonstrating preparedness follow-through and independent judgment.
Optimization & Insights
- Monitor campaign performance flag risks and recommend optimizations to maximize outcomes.
- Provide clear POVs on whats working and whats not and back them up with data and storytelling.
- Structure thoughtful tests that introduce clients to emerging media in the most risk-aware way.
Research & Forecasting
- Analyze demographic and consumer data to calculate reach frequency and projected campaign outcomes.
- Create forecasts projections and one-sheets that become trusted tools for client and internal decision-making.
Thought Leadership & Visibility
- Contribute to AMSs thought leadership by developing evidence-based POVs writing content or participating in internal knowledge-sharing.
- Share your work openly making data frameworks and insights accessible so others can build on them.
- Connect seemingly unrelated data points to reveal unexpected insights. Use inductive reasoning to identify patterns others miss.
Qualifications
- 45 years of experience in media planning media results analysis or media research in an agency setting.
- Hands-on experience in digital planning buying implementation analytics and optimization.
- Strong familiarity with media measurement across traditional and digital channels (you can calculate a GRP and a VTR).
- Proficiency with syndicated datasets (MRI Nielsen Resonate Scarborough) and BI tools (Power BI Tableau Domo).
- Advanced Excel skills (complex formulas and data automation required; VBA preferred).
- Working knowledge of digital ad tech (trafficking tagging programmatic bidding segmentation).
- Exceptional communication skills: can turn data into stories write with clarity and present with confidence.
- Trusted by colleagues and clients for your preparation follow-through and problem-solving.
Who Thrives Here
Youre a planner who:
- Thinks strategically but isnt afraid to roll up your sleeves.
- Shares ideas generously and makes others better.
- Seeks feedback and uses it as fuel.
- Hears co-workers relax when they know you are owning a project
- Is endlessly curious about media technology and people.
- Finds energy in solving new problems and doesnt get rattled when priorities shift.
Travel
Occasional travel (up to 10%) for client meetings pitches and industry events. Some night and weekend work required.
Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this role is $75000 - $90000. The successful candidates salary will depend on the actual ranges of current employees in the subject position market considerations budgetary considerations geography as well as the candidates skill set level of experience and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage dental vision disability 401k paid time off community engagement opportunities great colleagues and great learning opportunities.
Key Skills
- GIS
- JAWS
- Military Experience
- Business Management
- Emergency Management
- Joint Operations
- Production Planning
- Relationship Management
- Strategic Planning
- ERP Systems
- Exercise Planning
- MRP
About Company
The corporate trade leader for nearly four decades, we help companies reach their sales goals, optimize media buys and innovatively fund operating expenses. We deliver maximum value for the broadest array of corporate assets and improve ROI across planned customer engagement platforms ... View more
