Performance Marketing LeadManager

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Role & Responsibilities

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy budget team execution and ROI working closely with leadership sales and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

Define and execute the overall performance marketing strategy aligned with business and revenue goals
Own acquisition targets CAC ROAS CPL and pipeline contribution
Identify new growth channels audience segments and scaling opportunities

Paid Media Leadership:

Lead and optimize high-budget campaigns across Google Ads Meta LinkedIn YouTube and programmatic platforms
Oversee full-funnel campaigns (awareness consideration conversion remarketing)
Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

Manage and mentor performance marketers media buyers and agencies
Collaborate with Sales Design Content Product and Tech teams
Present performance insights and recommendations to leadership

Analytics Attribution & Reporting:

Own analytics setup including GA4 GTM Pixels CRM integrations
Ensure accurate attribution lead quality tracking and funnel visibility
Deliver weekly/monthly dashboards with insights learnings and forecasts

Conversion & Funnel Optimization:

Improve landing page performance lead quality and conversion rates
Partner with UX content and tech teams to enhance user journeys
Align marketing outputs with sales conversion and closure metrics

Ideal Candidate

4 years in Performance / Growth Marketing with at least 2 years in a managerial role
Strong hands-on expertise in Google Ads Meta Ads LinkedIn Ads
Proven experience managing large monthly ad budgets
Deep understanding of attribution models funnels and CRM-based tracking
Strong analytical mindset with advanced Excel/Google Sheets skills

Preferred Qualifications:

Experience in B2B Fintech SaaS or Startup ecosystems
Experience scaling lead-generation or revenue-driven campaigns
Familiarity with marketing automation and CRM platforms (HubSpot Zoho Salesforce)
Experience working with external agencies and vendors

Role & Responsibilities We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy budget team execution and ROI working closely with leadership sales and product teams to drive predictable and scala...