Marketing and Market Intelligence Specialist

Who we are

Prysmian is the largest global cable manufacturer with over 100 years of experience and knowledge of making cables. With a strong focus on our three core values Drive Trust & Simplicity we are committed to creating a diverse and inclusive workforce and encourage all suitably qualified applicants to apply.

We work to be the sustainable link to the future. For more than 140 years our company has been leading the industry of high-technology cables & systems for energy and telecommunications. Spanning 50 countries (in North America Europe MEAT LATAM APAC) 104 plants 25 research and development centres and with about 30000 employees weve a strategic footprint that allows us to service emerging markets and communities across the globe with ease. Our business model is diversified by portfolio and geographical area. Today we drive the energy transition and worldwide digitalization.

Market Analysis & Forecasting

• Monitor research and analyse the Australian market across key segments (Utility/Power Grid Renewables Construction Oil & Gas Telecom). Track trends regulatory changes competitor activities and macroeconomic factors.

Competitor Intelligence

• Systematically gather data on competitor strategies product offerings pricing key projects and strengths/weaknesses. Maintain a dynamic competitor dashboard.

Project Pipeline Development

• Proactively identify and track major tender and project opportunities in target sectors using industry tools government portals and stakeholder networks.

Reporting & Insight Generation

• Synthesize data into clear concise reports presentations and actionable recommendations for senior management and sales teams. Contribute to strategic planning annual budgets and product development discussions.
  

Customer & Stakeholder Insight

• Support Voice-of-Customer initiatives and analyse market segmentation to identify new opportunities and adjacencies.
  

Campaign management and digital marketing

• Develop and execute integrated marketing campaigns (digital content events) for key product lines (e.g. Submarine Cables Fire Performance Cables Transmission Cables) to generate leads and build thought and manage high-value technical content case studies whitepapers and sales collaterals. Optimise the companys LinkedIn presence and website content for the ANZ region.
  

Event and Brand Management

• Plan and coordinate Prysmians participation in key industry trade shows conferences and technical consistent and powerful application of the Prysmian brand across all ANZ marketing materials and communications.

Skills Competencies & Experience:

• 712 years in market intelligence strategic marketing or product/segment marketing; at least 35 years owning both insight-to-execution.
• Proven results aligning multi-BU marketing to a single regional strategy.
• Demonstrated impact on pipeline growth win rate and brand authority in B2B preferably in energy/construction/telecom or adjacent infrastructure/industrial tech sectors.
• Experience advising/partnering with CEO/GM-level leaders and presenting to execs/boards.
• Built and operated governance & reporting models (OKRs dashboards QBRs).
• Managed vendors (research houses agencies) and owned budgets with ROI experience in market research methodologies data analysis and financial modelling.
• High proficiency in MS Office Suite (advanced Excel and PowerPoint essential); experience with BI tools (Power BI Tableau) and CRM (Salesforce) is a significant advantage.
• Excellent understanding of the Australian industrial and energy market landscape.
• CRM & Automation: Salesforce or MS Dynamics; HubSpot/Marketo/Pardot (lead scoring workflows).
• Analytics & BI: Power BI/Tableau; Google Analytics or equivalent for web metrics.
• Research/MI: Statista IBISWorld GlobalData/Frost & Sullivan tender portals (AusTender) ACCC/AEMC/AEMO sources.
• Collaboration: SharePoint/Teams Confluence; project tools (Jira/Asana/Trello).
• Content & Design: CMS (WordPress/Drupal) basic Canva/Adobe familiarity (coordinating with design).

Qualifications licenses certifications:

• Bachelors degree in Marketing Business Economics Engineering or a related field.

Prysmian as an Equal Opportunity Employer aims to attract and recruit individuals with diverse backgrounds skills and abilities. We strongly believe that diversity brings significant value at all levels of the organization increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity Equity and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture Prysmian is committed to the development of an organization that prioritizes talent where people feel respected included and free to fully express their potential just as they are.

All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race ethnicity religion nationality origin citizenship status socio-economic status age sex gender identity or expression sexual orientation marital status disability military service or veteran status pregnancy parental leave medical conditions or any other characteristic protected by applicable federal state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.

Visit our DE&I Page to learn more about Prysmians commitments.

Your application data will be treated according to our Data Protection Policy. If you believe you require assistance to complete this form or to participate in an interview please let us know.