Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
About Wildnet Technologies
At Wildnet Technologies our strength lies in continuous learning innovation and data-led digital transformation. With 12000 successful projects delivered and a team of 300 professionals we partner with global brands across the US UK Europe and APAC to drive measurable business growth through performance marketing SEO and digital strategy.
We are now looking for a detail-obsessed process-driven Performance Marketer to join our growing performance marketing team and support a marquee hospitality / hotel chain client. This role is critical to ensuring flawless campaign execution platform hygiene and tracking excellence across paid media channels.
Role Overview-
This is a mid-level performance marketing role focused on execution excellence. You will act as the backbone of campaign deliveryowning trafficking tracking platform hygiene and launch readiness across multiple digital platforms.
Youll work closely with media planners buyers analysts creatives and client services to ensure campaigns go live accurately on time and fully aligned with client goals. If you thrive in structured environments enjoy solving technical media challenges and take pride in precision this role is for you.
Key Responsibilities-
Campaign Setup & Execution
- Own end-to-end campaign setup and trafficking across Meta Ads Google Ads (Display Network & Demand Gen) TikTok Ads and similar platforms.
- Ensure accurate implementation of creatives audience layers naming conventions budgets and tracking parameters.
- Coordinate closely with planning and strategy teams to support on-time error-free campaign launches.
- Set up UTMs pixels conversion events and audience targeting in line with agency-wide SOPs.
- Conduct rigorous pre-launch QA and post-launch audits to ensure campaign accuracy and stability.
Platform & Data Hygiene
- Maintain clean consistent campaign structures naming conventions and account taxonomy.
- Ensure correct tagging pixel implementation and attribution alignment for reliable performance measurement.
- Monitor daily delivery and proactively flag trafficking issues tracking discrepancies or under-delivery risks.
Cross-Functional Collaboration
- Act as a key liaison between media planners analysts creative teams and client servicing.
- Share trafficking specifications templates and timelines with internal and external stakeholders.
- Stay updated on platform changes and proactively share tagging guidelines and best practices with the team.
Process Management & Documentation
- Maintain and enhance SOPs QA checklists and trafficking playbooks tailored to hospitality and eCommerce campaigns.
- Create trackers timelines and implementation frameworks to manage large-scale and multi-market campaign launches.
Reporting & Analytics Support
- Enable clean data collection by ensuring accurate tagging and campaign setup.
- Support analytics and finance teams with campaign reconciliation and spend tracking where required.
Requirements
- 35 years of experience in digital media operations performance marketing or ad operations within an agency environment.
- Hands-on expertise with Google Ads (Display & Demand Gen) Meta Ads Manager and TikTok Ads Manager.
- Strong understanding of UTMs pixels attribution models GA4 GTM and conversion tracking.
- Exceptional attention to detail with a process-first mindset.
- Proficiency in Excel / Google Sheets for trackers pacing sheets and operational documentation.
Preferred Skills
- Experience using debugging tools such as Meta Pixel Helper and Google Tag Assistant.
- Ability to independently manage multiple campaigns and deadlines.
- Comfortable working in a fast-paced agency environment with evolving priorities.
Why Join Wildnet
- Work on large-scale hospitality and global brand accounts
- Strong focus on process learning and performance excellence
- Exposure to international markets and advanced performance frameworks
- Collaborative growth-oriented culture with clear ownership and accountability
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Best IT Services and Digital Marketing Outsourcing Company- Wildnet Technologies is an award-winning IT Services and Digital Marketing Outsourcing Company delivering transformational growth to its clients.
