Senior Account Director, Digital, UK Innovation Engine
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Overview
Porter Novelli does business better. For 52 years the agency has driven transformation in marketing communications. Today this continues through the Innovation Engine (IE)an integrated capability spanning five functions: Intelligence Strategy Digital Influence and Paid
Media.
The Senior Account Director Digital UK is a client-facing digital leader responsible for overseeing the planning execution and performance of digital-first campaigns. This individual ensures strategic alignment quality execution and performance optimization across platform-based digital workstreamspaid and organic. This role is integral in connecting content and channel with insight and intelligence while leading the client relationship from a digital perspective.
Core Purpose
To lead the execution and optimization of integrated digital campaigns driving results for clients across content performance media and digital platforms.
Responsibilities
Strategy & Vision
Translate strategic Digital vision into operational campaign plans (including Digital Influencer and Paid Media).
Guide content and performance strategy using platform and audience insights.
Ensure Digital work aligns with foresight research and strategic frameworks.
Leadership
Lead Digital campaign planning and execution across digital channels.
Manage junior Digital team members and collaborate cross-functionally.
Represent Digital thinking in internal and client-facing conversations.
Client Impact & Business Development
Act as the primary digital lead for day-to-day client management.
Present campaign strategy KPIs and performance recommendations.
Contribute digital thought leadership to pitches and proposals.
Commercial & Operations
Manage scope timelines and delivery for Digital Influencer and Paid Media programmes.
Oversee quality control for Digital assets and reporting.
Collaborate with external partners and offshore teams to ensure delivery excellence.
Leverage AI in the work (hands-on use of AI) to automate and elevate deliverables.
Team Development & Culture
Mentor Digital team members and support Digital upskilling initiatives.
Share emerging Digital trends and platform knowledge across the team.
Champion inclusive performance-oriented and collaborative team behaviors.
Deliverables
Digital Influencer and Paid Media campaign plans channel calendars and content workflows.
KPI tracking dashboards and digital performance reports (working closely with the Data and Intelligence team).
Digital campaign execution and management.
Strategic Digital recommendations for ongoing optimization.
Targets & KPIs
Campaign delivery on time and on budget.
Digital campaign results against KPIs (CTR CPA conversions).
Data and AI utilization in strategy and planning.
Client satisfaction and team collaboration metrics.
Billability target: 7580%.
Skills & Expertise
8 years in digital marketing campaign management or platform strategy.
Strong understanding of Paid Media Influencers content strategy SEO and SEM.
Strong use of AI to automate and elevate the work.
Experience managing Digital campaigns in the Health sector.
Excellent communication and client relationship skills.
Ability to lead coach and inspire junior Digital team members.
Why This Role Matters
This role ensures that Digital strategies are turned into digital impactthrough precise execution sharp insight and strong client collaboration. Its where performance platforms and people intersect to deliver campaign success.
Required Experience:
Director
Key Skills
- Marketing
- Public Relations
- Digital Account
- Google Webmaster Tools
- Linkedln
- Account Management
- SEM
- CRM
- SEO
- Content Marketing
- Email Campaigns
- ROI
- Analytics
About Company
Porter Novelli is a full-service agency empowering brands to navigate culture, engage with precision, and lead with technology—transforming how they connect with their audiences through earned media, PR, and strategic communications.
