Senior Director of Marketing

Lighthouse Lab Services is currently looking for a Senior Director of Marketing to join their team. This role is responsible for leading Lighthouse Lab Services marketing strategy and execution to fuel annual revenue growth. This role leads the Marketing Team and serves as the strategic architect of upstream and downstream marketing initiatives that strengthen our core service lines identify new market opportunities and increase demand generation across the business.

This leader will modernize our marketing function with AI-enabled tools analytics automation and targeted content programs that improve scalability ROI and commercial impact. The Director of Marketing reports directly to the CRO and collaborates with Sales Operations and Department Leaders to unify the company narrative strengthen competitive positioning and ensure marketing investments directly support revenue goals.

The Role Youll Play:

Supervisory Responsibilities (BE EPIC)

• Execute: Build coach and develop a high-performing team while leading all core people-management responsibilities (hiring onboarding evaluations coaching corrective action timecards PTO).

• Perform: Manage and report team performance using key metrics ensuring accountability to quality and operational standards.

• Innovate: Identify training needs and drive continuous improvement by developing team skills and optimizing processes.

• Collaborate: Foster a culture of teamwork and trust while maintaining open communication with leadership on morale feedback challenges and opportunities.

Organizational Leadership & Alignment

• Align marketing plans with CRO Sales Service-Line Leaders and executive priorities.

• Unify the brand story and messaging across all service lines channels and audiences.

• Own the annual marketing budget; allocate spend toward highest-ROI revenue-impact areas.

• Drive cross-functional alignment to ensure marketing supports product/service innovation and commercialization.

Strategic & Upstream Marketing

• Develop and own LLSs multi-year marketing strategy aligned with revenue growth targets.

• Conduct market research to identify new service lines growth areas and competitive threats.

• Expand core businesses through new positioning value propositions and go-to-market playbooks.

• Build and refine messaging around end-to-end service delivery value propositions.

• Identify opportunities for market expansion at lower cost through segmentation targeting and digital channels.

Downstream Marketing & Commercial Execution

• Lead demand generation across all service lines with measurable pipeline and revenue contribution.

• Create differentiated tailored messaging and collateral for each offering.

• Oversee integrated campaigns email automation paid media SEO webinars events and content marketing.

• Partner with Sales to improve lead quality conversion rates and funnel performance.

• Measure and report campaign performance ROI and marketing contribution to revenue.

AI-Enabled Marketing Leadership

• Implement AI-driven content development targeting workflow automation and scoring models.

• Introduce modern martech tools that improve scalability and reach new customer segments.

• Use AI insights to optimize audience segments campaigns and demand-gen performance.

• Train the marketing team to adopt AI-enhanced processes and tools.

General Leadership & Accountability

• Translate growth goals into actionable marketing plans KPIs and dashboards.

• Manage vendors agencies freelancers and systems.

• Monitor industry trends and ensure Lighthouse maintains a modern competitive marketing posture.

• Present marketing strategies results and recommendations to executive leadership.

What Were Looking For:

• Bachelors degree in Business Marketing Communications or closely related field is required. Masters Degree in Marketing is preferred.
• 710 years of progressive experience in marketing roles with at least 3 years leading a marketing function or team.
• Experience in B2B services in healthcare laboratory instrument sales and services diagnostics life sciences or similar regulated industries.
• Proven track record developing and executing marketing strategies tied to business growth goals.
• Strong demand-generation experience with ownership of pipeline lead-generation and measurable KPIs.
• Expertise in digital marketing including SEO SEM paid search paid social email automation and analytics. Experience managing marketing operations and martech systems (e.g. Google Analytics Salesforce). Strong understanding of AI-enabled marketing tools for content automation and analytics.
• Creative skills with experience in design and presentation tools (e.g. Canva PowerPoint). Experience creating integrated marketing campaigns across multiple channels (digital content events).
• Strategic thinker who can translate high-level business objectives into actionable marketing plans.
• Hands-on leader capable of both strategic oversight and tactical execution within a small team.
• Ability to develop compelling value propositions messaging frameworks and differentiated positioning. Strong written and verbal communication skills with ability to report results clearly to executives.
• Excellent cross-functional communication skills able to align stakeholders and influence decisions. Flexibility and adaptability to work effectively in a fast-paced growth-focused environment.

Preferred Certifications:

• Google Analytics (GA4) and/or Google Ads Certifications

• AMA Professional Certified Marketer (PCM) or Digital Marketing Institute certifications

• AI or martech-related certifications (Marketing AI Institute AI for Marketers etc.)

• PMP Agile or other project management credentials

Why Join Lighthouse

• Competitive pay: $165000-$185000 (depending on experience)

• Day 1 Benefits: Medical dental and vision coverage

• 15 PTO days 10 holidays

• 401(k) with up to 4% company match

• Company-paid life and disability insurance

• Paid Volunteer Time Off

• Partially paid medical and parental leave

Equal Employment Opportunity:

It is the policy of Lighthouse Lab Services to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status regarding public assistance veteran status or any other characteristic protected by federal state or local law. Lighthouse Lab Services is committed to working and providing reasonable accommodation to individuals of all abilities including persons with disabilities. If at any time during the application process you need accommodation please contact for assistance.

Lighthouse Lab Services
#LLS4

Required Experience:

Exec