Team Lead, Email Marketing & Automation (mfd)

• Define and champion a scalable lifecycle marketing strategy that aligns with business growth revenue targets and customer engagement.
• Lead and mentor the Email Marketing & Automation team ensuring a culture of innovation ownership and cross-functional excellence.
• Collaborate closely with Growth Product Marketing Demand Gen and GTM leadership to ensure lifecycle programs are tightly integrated with GTM priorities.
• Represent the function to executive leadership and contribute to marketing planning budgeting and tool strategy.
• Ensure compliance with GDPR and other data privacy regulations for all CRM and email marketing activities.

• Architect multi-touch lifecycle journeys across the lead funnel: Acquisition nurturing conversion and re-activation.
• Guide strategic direction and prioritization of campaigns. Ensure strong message-market fit and a consistent experience across all touchpoints in collaboration with other teams.
• Drive experimentation across content timing segmentation and channel orchestration to improve funnel performance.
• Monitor email marketing channel performance supporting data-driven decision-making and continuous improvement.

• Oversee the marketing automation infrastructure (Pardot/Salesforce) including logic design governance and integration with the broader martech stack.
• Ensure seamless data flow between systems including third-party tools (e.g. Livestorm Learnworlds) and AI-enabled data enrichment platforms.
• Partner with Data and Salesforce teams to ensure reporting accuracy clean lead pipelines and scalable system logic.
• Lead documentation of marketing automation architecture process maps and compliance protocols (e.g. GDPR email preferences opt-in flows).

• Own the automation roadmap and evaluate opportunities within Pardot and adjacent toolsshifting from manual workflows to autonomous agentic AI-driven systems.
• Define standards and frameworks for incorporating AI into lifecycle programs while maintaining compliance and brand consistency.
• Serve as the internal evangelist for AI-assisted marketing operations and coach the team on ethical effective implementation.

• Bachelors or Masters degree in Marketing Business Communications or a related field.
• 5 years of experience in CRM lifecycle marketing email marketing or marketing automation with a proven track record of driving customer engagement and retention.
• 3 years in a leadership or team lead role managing people and cross-functional stakeholders (e.g. Product Marketing Growth RevOps Sales).
• Advanced admin proficiency in Pardot (Salesforce Account Engagement) including hands-on experience in automation rules lead scoring segmentation Engagement Studio and overall platform management.
• Proficient in Salesforce CRM including campaign tracking reporting sync logic lead lifecycle management and CRM-Marketing Automation alignment.
• Strong analytical skills with experience in data-driven marketing and A/B testing methodologies (e.g. Power BI)
• Experience designing and optimizing data flows and integrations between CRM and third-party tools (e.g. webinar platforms enrichment tools analytics etc.).
• Hands-on expertise in segmentation lead scoring A/B testing compliance (e.g. GDPR CAN-SPAM consent management etc.) and enrichment tools (e.g. Similarweb DropContact Clay Zerobounce etc.)
• Awareness of the agentic AI landscape and knowledge for integrating automation into workflows and decision-making using tools like n8n Zapier or similar

• Proactive self-starter with excellent organizational skills.
• Comfortable working in a fast-paced collaborative environment.
• Analytical mindset ability to interpret data measure performance and drive continuous improvement.
• Strong communication skills and comfortable aligning priorities goals and resources across hierarchy and teams.

• Joining Usercentrics means becoming part of a fast-growing diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way both in our day-to-day work and at our regular team events on site in our offices in Munich Copenhagen Odense Lisbon and Prague or online
• You are the most valuable asset to our company which is why were happy to offer awesome benefits like our personal development budget job-related language courses and a lot more (depending on your location) to focus on your well being

We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.

We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.

We are #BetterTogether.