Demand Generation Manager

Somerville, NJ - USA

Yearly Salary: $ 100000 - 130000

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

This role is located in Somerville MA (add Location) - We are a hybrid work environment and are in the office 3 days/per week.

Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work improved efficiency and end-to-end traceability across operations. Tulips cloud-native no-code platform powered by embedded AI is driving the digital transformation of industrial environments through composable human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT Tulip is headquartered in Somerville MA with offices in Germany Hungary Singapore and Israel. Tulip has been recognized as a World Economic Forum Global Innovator a 2024 Deloitte Technology Fast award winner one of Energages Top Workplaces USA and one of Built In Bostons Best Places to Work and Best Midsize Places to Work.

About You:

You are a growth-oriented marketer who believes marketing should directly impact revenue and you have the results to prove it. You thrive in fast-paced environments manage multiple programs with confidence and love designing integrated campaigns that increase demand attract target audiences and elevate awareness of a category-defining platform. You blend creativity with analytical rigor and youre excited to leverage AI to increase speed precision personalization and impact across campaign workflows. You think in systems and understand how channels messaging data and operations connect across the buyers journey. You take pride in turning strategy into clear executable plans communicate effectively across teams and bring curiosity and proactive problem-solving to every project all while maintaining a high bar for quality and execution.

What skills do I need

Develop and execute integrated multi-channel campaigns that drive net-new leads and pipeline growth.
Use AI tools to accelerate research content creation testing and optimization.
Build full-funnel programs aligned to priority industries personas and use cases.
Deeply understand target audiences through ongoing research data analysis and experimentation to inform targeting messaging and channel strategy.
Collaborate with product marketing content sales and RevOps on segmentation messaging and performance goals.
Oversee campaign and asset development across internal teams and external agencies.
Monitor and analyze campaign performance to optimize channel mix messaging and ROI.
Manage budgets timelines and stakeholder communication to ensure clarity and accountability.

Key Responsibilities:

Develop and execute integrated multi-channel campaigns that drive net-new leads and pipeline growth.
Use AI tools to accelerate research content creation testing and optimization.
Build full-funnel programs aligned to priority industries personas and use cases.
Collaborate with product marketing content sales and RevOps on targeting messaging and performance goals.
Oversee campaign and asset development across internal teams and external agencies.
Monitor and analyze campaign performance to optimize channel mix messaging and ROI.
Manage budgets timelines and stakeholder communication to ensure clarity and accountability.

Key Collaborators:

BDRs/SDRs
Product Marketing
Content Marketing
Digital Marketing
Account Executives / Sales Leadership

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you dont match every requirement applying gives you the opportunity to be considered.

Were building a strong diverse team that values hard work families and personal well-being. Benefits of working with us include:

US Employees

Direct impact on product and culture
Company equity
Competitive benefits package including Health Dental Vision Short-term Disability Long-term Disability Life Insurance AD&D Insurance Flexible Spending Account (FSA) Commuter Benefits Parental Leave and 401(K)
Flexible work schedule and unlimited vacation policy
Virtual company events and happy hours
Fitness subsidies
An inclusive dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip we celebrate all. Qualified applicants will receive consideration for employment without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted actual compensation will be determined depending on multiple factors including job-related knowledge & skills experience business needs geographical location market compensation data and internal equity.Expected compensation ranges for this role may change over time.The salary range for this position is $100000 to $130000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Required Experience:

Manager

This role is located in Somerville MA (add Location) - We are a hybrid work environment and are in the office 3 days/per week.Tulip the leader in AI-native frontline operations is helping companies around the world equip their workforce with composable connected apps leading to higher quality work i...